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Prudent Pet Insurance Review & Prices (2024 Guide)

Author Icon Written by Brenda Woods Updated 03/21/2024

Knowing that a fluffy family member will receive excellent veterinary care is a relief for many pet owners. A pet insurance policy can grant pet parents peace of mind in an emergency, keeping them from paying out of pocket for unexpected costs and high vet bills.

Prudent Pet is among the best pet insurance providers on the market thanks to its comprehensive coverage, well-rounded preventative care add-ons, and live vet chat feature. Read on to determine if it’s the right pet insurance provider for you and your pet.

Key Takeaway: We scored Prudent Pet an impressive 95 out of 100 in our review and rated it as the pet insurance provider with the most comprehensive coverage due to its adjustable annual deductibles and reimbursement rates, its option for unlimited annual accident and illness benefits, and its multiple choices for covering preventative care.
Prudent Pet
Most Comprehensive Plan
  • Allows you to choose from four deductible amounts, three reimbursement options, and two add-ons
  • Provides a 24/7 chat with a veterinarian, giving personalized support to policyholders
  • Offers a 30-day money-back guarantee
  • Doesn’t have a mobile app for customers to manage their policy or file claims
  • Annual coverage caps are fixed for each plan type, with no option offered to adjust your annual limits

Founded in 2018, Prudent Pet is a recent entry into the pet insurance arena. Based in Illinois, the company does not believe in excluding dogs above a certain age and is proud of the AI technology it’s incorporated into its claims process.

Additionally, the name backing this provider is well-established; Prudent Pet’s policies are underwritten by Markel Insurance Company.

Prudent Pet Insurance Agency, LLC offers policies in all 50 states as well as the District of Columbia.

Monthly Cost
5 / 5
5 / 5
Company Reputation
4.7 / 5
4.7 / 5
Plan Options
4.5 / 5
4.5 / 5
Customer Service
4 / 5
4 / 5
4 / 5
4 / 5
Eligible Species
5 / 5
5 / 5

How Does Prudent Pet Compare to Other Pet Insurance Companies?

Company Star Rating Monthly Cost for Dogs* Monthly Cost for Cats* Visit Site
$23.22 $11.00 VISIT SITE
$45.75 $25.23 VISIT SITE
$57.19 $34.97 VISIT SITE
$43.29 $23.73 VISIT SITE
$48.65 $22.73 VISIT SITE
$46.48 $21.51 VISIT SITE
$26.48 $13.28 VISIT SITE
Why Trust Us? Our review and rating process for the best pet insurance companies
Companies Considered We carefully considered 22 companies to find the best pet insurance providers available.
Pet Owners Surveyed We surveyed 1,000 pet owners to see what they care about most when in comes to pet insurance.
Reviews Analyzed We went through 3,800 customer reviews of pet insurance companies to see what people had to say about each provider.
Policies Compared We compared 51 policies to find the best pet insurance offerings on the market.

How Much Does Prudent Pet Insurance Cost?

While Prudent Pet offers customizable plans and provides a wide scope of care for your pets, the pricing varies significantly based on the coverage you choose and your customization offers. Pet owners looking for the cheapest pet insurance may prefer the Accident-Only Plan for lower premiums.

In addition to its three plan options, Prudent Pet offers an add-on care option to cover veterinary exam fees, ranging between $3 and $22 per month based on your pet’s size, age, and breed, as well as the plan you select.

When customizing a policy, pet parents can choose from the following:

  • 70%, 80%, or 90% reimbursement percentages
  • $100, $250, $500, or $1,000 annual deductibles
  • $10,000 annual coverage cap for the Accident-Only and Essential Plans, and unlimited annual coverage for the Ultimate Plan

What Discounts Does Prudent Pet Offer?

Prudent Pet offers a 10% multiple pet discount to pet owners who enroll more than one animal for coverage, no matter which plan they choose. Additionally, the company offers a 10% discount to military veterans.

What Plans and Coverage Does Prudent Pet Pet Insurance Offer?

Prudent Pet’s three plans each offer a different tier of coverage. The plans offered are Accident-Only, Essential, and Ultimate.

Accident-Only Plan

Essential Plan

Ultimate Plan

Expenses covered include bite wounds, broken bones, injuries to the mouth or teeth, emergencies, prescription medications, and swallowed objects.

This plan covers all expenses featured in the Accident-Only Plan, along with treatment for cancer and growths, congenital defects and abnormalities, digestive illness, eye, ear, skin, and hereditary conditions, hip dysplasia, urinary infections, and up to $250 of behavioral treatments.

Costs covered include everything in the Accident-Only and Essential Plans plus money spent on advertising and reward fees for lost pets, boarding fees if the owner is hospitalized for more than four days and can’t take care of their pet, replacing a pet due to theft or stray, mortality benefits for cremation, burial, or pet replacement, and vacation cancellation costs due to a sick pet.

Prudent Pet Coverage

All three plans cover the following tests and procedures:

Physical therapy
Alternative therapies


Exam fees are not included in any of the standard Prudent Pet plan options, but there is a Veterinary Exam Fee add-on available. This benefit covers the cost of exams or consultations needed to diagnose and treat your pet for eligible accidents or illnesses.

Prudent Pet offers a wellness coverage add-on at three levels: Low, Medium, and High. The Low option covers eight wellness benefits, the Medium choice includes nine, and selecting High offers coverage for 11 common costs during routine care.

Type of CoverageLowMediumHigh

Wellness exam (maximum 50% reimbursement per exam), two per policy term




DHLPP (Distemper, Hepatitis, Parainfluenza, and Parvovirus) vaccine




Rabies vaccine




Heartworm test or feline leukemia virus screen




Fecal exam




Health certificate












Dentistry and cleaning or a spay/neuter surgery




Bordetella or lyme disease vaccine




Wellness blood screen




What Are Prudent Pet’s Coverage Exclusions?

Prudent Pet does not cover pre-existing conditions, including illnesses, injuries, or other health problems that predate the pet insurance policy. Accidents that happen during the five-day waiting period or illnesses that arise within the specified 14-day waiting period are also not covered.

In addition to pre-existing conditions, Prudent Pet coverage also excludes:

  • Cosmetic or aesthetic procedures such as tail docking, ear cropping, or crowns
  • Grooming services or supplies, including prescription baths and shampoos
  • Herbal or natural therapies
  • Travel expenses for transporting your pet to the veterinarian
  • Vet house call costs
  • Boarding your pet while on a trip
  • Anal gland expression unless the gland is infected
  • Food and prescription diet costs
  • Ligament issues from prior conditions on the opposing knee or ligament
  • Burial, urn, and funeral costs for your pet, unless specified in the Ultimate Plan policy

Where is Prudent Pet Available?

Prudent Pet Insurance Agency, LLC offers policies in all 50 states as well as the District of Columbia. To find rates for your location, fill out this quick online tool.

How Do Customers View Prudent Pet Insurance?

Prudent Pet seems to have high customer satisfaction ratings, holding an A+ rating from Better Business Bureau (BBB) and scoring a 4.8 out of 5 on Trustpilot. However, the company’s BBB profile has no reviews, likely because of its few years in business.

Nevertheless, Prudent Pet’s Trustpilot profile boasts 531 reviews, 86% of which give the provider a 5-star rating. Most customer reviews mention excellent customer service as a highlight of the brand.

“Fantastic experience! Monica knows her stuff! Answered all of my many, many questions. I called to ask for specific info… And I left insuring three dogs! I hope I never need to use it, but love the coverage for the price.”

Tracy from Trustpilot says

“I have been with three pet insurance companies in my adult lifetime as a pet owner. Among the three I have had personal experience with, Prudent Pet easily dominates. Customer service is really accessible and personable. To be honest, I have never had anything but positive experiences regardless of who was on the other end of the phone.”

Sawyer from Trustpilot says

“I would have given [Prudent Pet] five stars, but I was not happy with the renewal increase of almost $30. I hope there isn’t going to be an increase of $30 every year.”

Kevin-Paul J. from Google Reviews says

*Data accurate as of April 2023

Is Prudent Pet Worth it?

For comprehensive coverage, customizable preventative care, and fast claims processing, Prudent Pet is an excellent choice for pet owners. For those looking for more affordable policies, Embrace can reduce monthly premiums with its flexible coverage caps, while Healthy Paws may appeal to pet parents who enjoy unlimited coverage and want a provider with a longer track record.

FAQs About Prudent Pet Insurance

How long is the waiting period for Prudent Pet?

The waiting period for Prudent Pet is five days for accidents and 14 days for illnesses. Issues that arise during this period are not covered under the pet insurance policy.

How much does Prudent Pet insurance cost?

How do I reach Prudent Pet customer service?

To talk to Prudent Pet customer service, you can contact the company by phone, through its social media accounts, or by the “Contact Us” form on its website. To get a quote directly online, use this online tool.

Our Rating Methodology

The This Old House Reviews Team is dedicated to thorough, in-depth reviews of each product or service that we detail in our content. Determined to build trust with our readers through transparency, accuracy, and accountability, we’ve built a detailed rating system to score pet insurance brands. Included in this methodology are the following six factors with their respective scoring weights:

  • Coverage (25)
  • Plan options (20)
  • Monthly cost (20)
  • Company reputation (15)
  • Customer service (10)
  • Species eligibility (10)

Our researchers keep all data in each company’s score up to date, making any changes to our content when necessary to provide our readers with the most accurate information on relevant metrics, such as plan options, customer service, reputation, and monthly cost.

To share feedback or ask a question about this article, send a note to our Reviews team at reviews@thisoldhousereviews.com.