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The most popular destination for holiday shopping? The Internet, according to a 2023 survey from the National Retail Federation. Kicking off holiday shopping is Black Friday, and you may be looking to find the best Black Friday and Cyber Monday mattress sales. After all, the start of the holiday shopping season is typically a wise time to buy: You can grab significant Black Friday savings from virtually all the major bed-in-a-box mattress brands. Many mattress companies also sweeten the deal with freebies and accessories, throwing in mattress protectors, sheet sets, pillows, and more. Some even offer serious markdowns on bedroom furniture, from bed frames to adjustable bases.
While browsing for the best Black Friday mattress deals, it’s important to consider more than just value. You’ll also need to think about your sleeping position, body type, comfort preferences, and even mattress size to ensure that whatever purchase you make will ultimately help you get a better night’s sleep. Check out This Old House Reviews Team’s top mattress sales of the 2023 season.
The Best Black Friday Mattress Sales – Our Picks
- Saatva Classic – Get $200 – $250 off select mattresses
- Nectar Original – Get 33% off sitewide
- Helix Midnight – Save up to $450 + two free Dream pillows
- DreamCloud Premier – Get 25% off sitewide + $599 worth of accessories
- Brooklyn Bedding Titan Plus – Get 30% off
- Nolah Signature – Get $700 off all mattresses plus two free pillows
- Leesa Legend – Get $700 off plus two free pillows
- Awara – Get $300 off + $499 sleep bundle with mattress purchase
- Birch Original – Get $400 off plus two free Eco-Rest pillows
- Layla Original — Up to $200 off mattresses plus deals on bedding accessories
- Tuft & Needle Original – Get 20% off
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn a commission an affiliate commission.
Saatva Classic
Saatva Classic
- $1,695
- $1,995
- 15% off
Prices taken at time of publishing.
- Mattress Type: Hybrid
- Customer Rating: 4.9 out of 5
- Firmness: Plush-Soft, Luxury-Firm, Firm
- Trial: 365 Nights
- Warranty: Lifetime
Some shoppers want a mattress that will give them five-star hotel levels of quality but shy away at the thought of paying top-dollar for one. The Saatva Classic mattress solves this, offering affordable luxury mattresses. Black Friday deals make these high-end beds even more accessible to those who have held off throughout the year. With high test scores and materials like organic cotton, recycled innerspring coils, and gel memory foam, the popular Saatva Classic is a deal you do not want to pass up.
It also has a lavish pillow top layer, and you can pick between three firmness options to customize your comfort level. Zoned pressure relief and a lumbar support layer makes the Saatva a great pick for people who suffer from back or joint pain; meanwhile, the free in-home setup makes it a convenient option for anyone. For this Black Friday, Saatva is offering $225 off mattresses between $900 and $2,199, $250 off mattresses between $2,200 and $2,999, $300 off mattresses between $3,000 and $3,499, $400 off mattresses between $4,000 and $4,499 and finally $525 off all mattresses over $4,500.
Nectar Original
Nectar Original
- $659
- $1,099
- 40% off
Prices taken at time of publishing.
- Mattress Type: Gel-memory foam
- Customer Rating: 4.8 out of 5
- Firmness: Medium-firm
- Trial: 365 Nights
- Warranty: Lifetime
Nectar makes one of the best memory foam mattresses online. Its multiple layers of high-quality foam help with pressure point relief and motion isolation–great for side sleepers and couples. But one of the main reasons to keep Nectar on your radar is its value proposition, offering a low price point, everlong warranty, and a year-long sleep trial. No matter if you need a twin XL size mattress for your child’s new bunk bed or a queen-size adjustable bed for your guest room, Nectar offers one of the best opportunities to maximize your mattress dollar. Black Friday sales only sweeten the deal, with 33% off mattresses and everything else on their site.
Helix Midnight
Helix Midnight
- $999
- $1,332
- 25% off
Prices taken at time of publishing.
- Mattress Type: Hybrid
- Customer Rating: 4.6 out of 5
- Firmness: Firm
- Trial: 100 Nights
- Warranty: 10-year limited
Keeping your eye on the best mattress for couples during your Cyber 5 shopping? Add the Helix Midnight to your list of sales to watch. One of the most critical mattress performance factors for couples is motion isolation. This is the property that allows a mattress to minimize one sleeper’s movements or adjustments in the night, keeping the other partner from being rudely awakened.
The Helix Midnight stifles the feeling of movement from shaking the bed, with top test scores to prove it. And if a cooling mattress is a non-negotiable purchase for you and your hot-natured partner, this hybrid contains a cool-to-the-touch top layer and innerspring mattress technology to stay breathable. For Cyber Monday, Helix is offering $550 off its Midnight mattress plus two free Dream pillows with your purchase! No code needed.
DreamCloud Premier
Dreamcloud Premier
- $1,099
- $1,832
- 40% off
Prices taken at time of publishing.
- Mattress Type: Hybrid
- Customer Rating: 4.8 out of 5
- Firmness: Medium-firm
- Trial: 365 Nights
- Warranty: Lifetime
Perhaps you’re in the midst of a bedroom redo, or are just looking for an opportunity to ditch your old mattress for a more luxurious one. The DreamCloud Premier’s hybrid materials give you needed support while adding in the bit of luxury you deserve with a cashmere Euro pillow top, soft foams, and strong coils. This mattress passed each testing category with flying colors excelling with overall responsiveness, pressure relief, motion transfer, and durability. Only adding to its appeal is the year-long sleep trial and lifetime warranty, DreamCloud is offering 25% off their entire site and adding a mattress protector, sheets, and cooling pillow to your order this Black Friday.
Brooklyn Bedding Titan Plus
Brooklyn Bedding Titan Plus
- $874
- $1,249
- 30% off
Prices taken at time of publishing.
- Mattress Type: Hybrid
- Customer Rating: 4.7 out of 5
- Firmness: Firm
- Trial: 120 Nights
- Warranty: 10-year limited
If you have a taller and fuller figure, looking for a reliable new mattress can be a bit daunting. Foam mattresses may feel too soft, and innerspring beds too rigid. You need a firm mattress that’s highly durable, handling extra weight with ease. Brooklyn Bedding produces the Titan Plus, a hybrid mattress with reactive gel foams and coils. It has undergone meticulous durability testing, and our team agrees that while it’s undoubtedly durable, comfort isn’t sacrificed—it checks all the boxes for great spine alignment, cooling, and responsiveness. The cooling mattress topper does come with an extra fee, but it’s worth the splurge when you can take 30% off this Black Friday using promo code CYBER30 upon checkout.
Nolah Signature
Nolah Signature
- $1,169
- $1,799
- 35% off
Prices taken at time of publishing.
- Mattress Type: AirFoam
- Customer Rating: 4.8 out of 5
- Firmness: Medium-soft
- Trial: 120 nights
- Warranty: Limited lifetime
If you struggle with back pain or sleep on your side, you want a mattress that delivers quality pressure relief and responsiveness throughout the night. The Nolah Signature is a luxury-grade mattress with a unique air-foam build that makes it far cooler than traditional memory foam beds.
Testers and sleep specialists found the Signature to drastically relieve pressure and inflammation due to the soft-yet-supportive cradle of the bed’s construction. Sleepers can expect relief, cushioning, and support across the entire surface of the bed. The Nolah Signature is a top-of-the-line mattress, which may be intimidating to shoppers on a budget. Fortunately, for this holiday season, Nolah is offering a massive Black Friday sales promotion of $700 off all its mattresses plus two free pillows valued at $198!
Leesa Legend
Leesa Legend
- $2,099
- $2,599
- 19% off
Prices taken at time of publishing.
- Mattress Type: Hybrid
- Customer Rating: 4.6 out of 5
- Firmness: Medium-firm
- Trial: 100 nights
- Warranty: 10-year limited
Hybrid mattresses are designed to blend the best qualities of foam and innerspring mattresses to help deliver versatile and supportive beds. The Leesa Legend is a hybrid mattress that delivers quality support, cooling, and comfort regardless of how you sleep. The Legend is truly multi-faceted, offering exceptional spinal support for those struggling with back pain while maintaining a breathable and cool sleeping experience for those who tend to sleep hot. The bed’s great edge support and motion isolation make it an excellent choice for couples, especially those with different sleeping patterns.
Beyond the variety of benefits of the Legend’s hybrid design, Leesa is a go-to brand for conscientious consumers, with Leesa matching every mattress purchased with a donation to a child in need. If the Legend seemed out of your budget’s reach before, reconsider as this Black Friday approaches, with Leesa offering a whopping $700 off on the Legend mattress, plus two free pillows with a value of $120!
Awara Natural Hybrid
Awara Natural Hybrid
- $949
- $1,699
- 44% off
Prices taken at time of publishing.
- Mattress Type: Hybrid: latex and coils
- Customer Rating: 4.8 out of 5
- Firmness: Medium-firm
- Trial: 365 Nights
- Warranty: Lifetime
For Black Friday shoppers who want a mattress made from all-natural materials, the Awara Natural Hybrid is one of the best beds of its kind. Made with sustainably sourced innerspring coils, the Awara organic latex mattress offers everything you could want from an eco-friendly option: It’s clean, hypoallergenic, and virtually free of off-gassing. Latex has benefits beyond its eco-friendliness: It provides a highly breathable surface for hot sleepers to be comfortable. It gives just the right amount of bounce to accommodate combination sleepers. As Black Friday approaches, Awara is offering $300 off this awesome hybrid mattress plus $499 of sleep accessories with your purchase!
Birch Original
Birch Original
- $1,592.8
- $2,123
- 25% off
Prices taken at time of publishing.
- Mattress Type: Latex hybrid
- Customer Rating: 4.6 out of 5
- Firmness: Medium-firm
- Trial: 100 Nights
- Warranty: 25-year limited
If you’re seeking a high-quality natural mattress that is truly eco-friendly, we suggest the Birch Original mattress. The Birch stands out as a sustainably built luxury mattress, using organic wool, organic cotton and all-natural Talalay latex in its construction; it’s also received a variety of certifications from GOTS (Global Organic Textile Standard), OEKO-TEX, eco-INSTITUT and the Rainforest Alliance.
Beyond its six-layer, eco-friendly construction, the bed’s conscientious build doesn’t compromise its support and comfort. The Birch is accessible to all sleeper types and offers outstanding spinal alignment and responsiveness. Thanks to the natural latex in the construction, the Birch provides great temperature regulation for hot sleepers and unbeatable durability and edge support. So whether you seek an eco-friendly new bed, an excellent mattress, or both, the Birch Natural original mattress is a go-to. Grab yours this holiday season, as Birch is offering $400 off this mattress plus two free Eco-Rest pillows with code CYBERSALE400.
Layla Original
Layla Original
- $899
- $1,099
- 18% off
Prices taken at time of publishing.
- Mattress Type: Memory foam
- Customer Rating: 4.5 out of 5
- Firmness: Medium-soft and medium-firm (flippable)
- Trial: 120 Nights
- Warranty: Lifetime
The middle range of firmness is where most sleepers find comfort, and the Layla Original has all your bases covered with its flippable mattress design that’s medium-soft on one side, and medium-firm on the other. The Layla Original’s motion isolation (8.5/10) and edge support (9/10) also make the bed great for couples seeking an adaptable mattress. Finally, the mattress has remarkable responsiveness (9.5/10), consistently adapting to your body with comfort and support across the bed. We’ll note that our testers preferred the bed’s firm side, but for a solo sleeper who doesn’t mind sinking in a bit further to the surface, the soft side can be a luxurious upgrade.
Tuft & Needle Original
Tuft & Needle Original
- $746
- $995
- 25% off
Prices taken at time of publishing.
- Mattress Type: Foam blend
- Customer Rating: 4.6 out of 5
- Firmness: Medium-firm
- Trial: 100 Nights
- Warranty: 10-year limited
Finding an affordable bed suitable for all sleeper types might seem like a tall order, but the Tuft and Needle Original mattress checks both boxes. The simple yet effective three-layer construction combines proprietary and memory foam to create a supportive, soft, and breathable sleeping experience. In addition, the mattress offers consistent comfort throughout the bed’s surface while delivering great spine support without unhealthy sinkage despite being an all-foam bed.
This mattress is compatible with almost all bed frames, so you have a bit of flexibility when it comes to choosing a frame. Tuft and Needle offers free shipping and returns, plus a generous sleep trial period and warranty that reflects the company’s broader confidence in this quality mattress. This Black Friday is a great chance to try the Tuft and Needle out for yourself: Tuft and Needle is offering 20% off on its Original mattress, plus 25% off on all its sleep accessories sitewide.
Is Black Friday the Best Time To Buy a Mattress?
Alongside Memorial Day, Amazon Prime Day, and Cyber Monday, Black Friday is one of the best days to grab a new mattress. Companies across the board offer steep discounts and compete to one-up each other for consumers’ attention. While Black Friday is not an official holiday, the day follows Thanksgiving, with most of us having the day off. Due to this, as well as the short time before the gift-giving Holidays are upon us, top mattress retailers target those seeking to get their shopping done in advance and for the best price possible.
While Black Friday may not be your only chance to level up your mattress at a great price, it is one of the best times of the year to consider going on the hunt for one. As noted, most of us have off, but this does not include retail employees due to the excess demands of shoppers looking to beat others to huge in-store flash sales events and limited merchandise. Considering this, we suggest checking on mattress websites directly for great deals before entering the stressful lines at retail stores. It’s more relaxing shopping from the comfort of your home rather than amidst the chaos associated with Black Friday. Plus, thanks to these brands’ sleep trials, you can test out your new mattress in the comfort of your home.
FAQs
Are Black Friday sales better than Labor Day?
Both days are great opportunities for discovering huge discounts on various mattresses. Honestly, there isn’t an objective answer to this question, as the sales offered are always surprises based on the company’s stock and circumstances.
Beyond better or worse, what is certain is that whether it is Labor Day or Black Friday, you are almost sure to find a special sales event for a mattress you once thought was out of your financial reach!
How long will Black Friday deals last?
Black Friday sales have already begun, with many mattress brands offering early access deals similar or better to what they offered last year!
Technically, Black Friday could be considered over on the 26th of November. However, many companies continue to offer huge savings and deals on Saturday and Sunday following Black Friday. Furthermore, as some of the best mattress sales are offered online, deals will likely be extended or even escalated, with Cyber Monday happening on November 28th. So, while discounts have already begun, keep an eye out for even more surprises as Cyber Monday promptly follows Black Friday.
What makes a mattress expensive?
An individual’s budget determines an expensive mattress. What may be expensive to some may not be to others. What can be defined, though, is an overpriced mattress. A mattress’s price should reflect the quality of its construction, the materials used, and its ability to offer relief, comfort, and healthy support so you can get the best beauty rest. If a mattress’s price reflects its brand or logo rather than its quality features and construction, this is an overpriced mattress and may be worth reconsidering. Regardless of your wallet’s status, it’s always best to establish your budget and your personal sleeping needs and make the best decision based on a healthy balance of these two factors.
Summary of the Best Black Friday Mattress Sales
- Saatva Classic – Get $225 – $525 off select mattresses
- Nectar Original – Get 33% off sitewide
- Helix Midnight – Save up to $450 off + two free Dream pillows
- DreamCloud Premier – Get 25% off sitewide + $599 worth of accessories
- WinkBed Original – Get $300 off all mattresses
- Brooklyn Bedding Titan – Get 25% off
- Nolah Signature – Get $700 off all mattresses plus two free pillows
- Leesa Legend – Get $700 off plus two free pillows
- Awara – Get $300 off + $499 sleep bundle with mattress purchase
- Birch Original – Get $400 off plus two free Eco-Rest pillows
- Layla Original — Up to $200 off mattresses plus deals on bedding accessories
- Tuft & Needle Original – Get 20% off
