Our team chose All Energy Solar as the best solar energy company in Wisconsin due to its extensive catalog of solar services, including panel installations, battery storage, and electric vehicle (EV) solutions. The company also offers smart panels to optimize whole-home energy use and roofing services to prepare homes for solar installation. Our team has spent numerous hours researching the best solar panel providers locally and nationwide to find the best options in the Badger State.
Wisconsin’s long, cold winters make energy efficiency crucial, and solar panels can help homeowners reduce electricity costs and increase energy independence. With rising utility rates and net metering programs that allow homeowners to earn credits for excess energy, solar is a smart investment in the Badger State.
Keep reading to learn more about our other recommended Wisconsin providers to help you find the best fit for your home.
Key Takeaways
- The best solar company in Wisconsin is All Energy Solar, for extensive solar services, including EV chargers and battery storage solutions.
- Wisconsin is one of the 34 states that offer net metering, which allows homeowners to sell excess energy back to their utility company in exchange for a credit on their power bill.
- According to our 2025 survey of 1,000 solar panel owners, the average solar system in Wisconsin costs $12,525 before applying solar incentives, which is well below the national average.
The Best Solar Companies in Wisconsin
- Blue Raven Solar: Most Reputable
- Venture Solar: Best Northeast Regional Installer
- Solar Energy World: Best East Coast Installer
- Sunrun: Best Solar Panel Leasing
Our Top Picks for Solar Panels in Wisconsin
Blue Raven Solar has one of the best reputations for reliability and trustworthiness. It has won awards for its team and CEO, and customer reviews report great customer service and prompt installations. The company also stands out for its in-house financing, which includes 18 months of free solar energy.
How We Scored Blue Raven Solar
Blue Raven received 4.4 out of 5 stars according to our rating system. The company scored the most points for its customer service reputation and warranty coverage. It also earned points for providing all standard solar panel services but lost some due to its limited financing options and lack of roof leak coverage.
- Solar Equipment and Services (18 out of 25 points): Blue Raven offers solar panel and battery installation, active panel monitoring services, and energy audits. However, it doesn’t offer solar roofs, EV chargers, or additional roofing services.
- Warranty and Performance Guarantees (22 out of 25 points): The company offers top-of-the-line warranties, including a 25-year workmanship warranty. The company earned points fo providing a performance guarantee, but its guarantee is shorter than many other providers. However, it doesn’t provide any roof leak coverage.
- Brand Reputation and Professional Certifications (13 out of 15 points): Blue Raven has high customer review ratings on its BBB profile and other popular review sites. The company uses in-house installers but doesn’t ensure they’re NABCEP-certified, which made it lose some points in this category.
- Financing Options (12 out of 15 points): Blue Raven offers some of the best in-house financing of the companies this list, but it limits this financing to solar loans. You may want to consider a different provider, such as Sunrun, if you’re looking for a lease or PPA.
- Industry Experience (7 out of 10 points): Blue Raven has less experience than other providers, with only 10 years in the industry.
- State Availability (7 out of 10 points): The company limits its service area to 19 states.
Warranty and Financing
Warranty
A Blue Raven system has a 25-year product warranty, a 10-year workmanship warranty, and a two-year production guarantee.
Financing Options
✔ Full purchase
✔ Loan
State Availability
Available in: Colorado, Florida, Idaho, Illinois, Indiana, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nevada, North Carolina, Ohio, Oregon, South Carolina, Texas, Utah, Virginia, Washington
Reputation and Reviews
Blue Raven has won numerous awards from Comparably, a site known for its company culture and reputation reviews. It also ranked No. 20 on Glassdoor’s Best Place to Work in the USA in 2021.
Blue Raven is accredited by the BBB and currently holds an A+ rating. We noted that customers praised the knowledgeable staff and prompt installation but cited poor communication after completing projects. We analyzed several consumer reviews and found that some of these issues stem from the company’s financing department and third-party installers.
Venture Solar specializes in installing systems that are perfectly symmetrical and have no visible wiring or mounting devices. This design provides a simple, stylish look tailored to your roof’s appearance. Additionally, Venture offers comprehensive financing options similar to Sunrun, making solar energy more accessible to homeowners.
Pros and Cons
Pros
- Provides transparent information about its financing options online
- Includes remote monitoring
- Includes a 25-year roof and system warranty with all panel systems
Cons
- Requires your phone number to submit an online quote
- Reviews mention mixed experiences with customer support
- Doesn’t work with power purchase agreement
How We Scored Venture Solar
Venture earned 4.2 out of 5 stars. It gained most of its points due to its flexible financing options paired with an in-house financing department. It also provides plenty of solar services to match most customers’ wants and needs, though it lost points for lacking roofing services, energy audits, and EV charger installations.
- Solar Equipment and Services (16 out of 25 points): Venture offers solar panel and battery installation with active monitoring. The company lost points in this category because it doesn’t provide EV chargers, solar roof installation services, energy audits, and roof repairs.
- Warranty and Performance Guarantees (25 out of 25 points): The company features excellent warranty perks with 25 years on labor, products, and performance. It also includes roof leak protection.
- Brand Reputation and Professional Certifications (13 out of 15 points): Venture has a great reputation. It features high ratings on its BBB profile with an accreditation and no active issues like lawsuits.
- Financing Options (14 out of 15 points): Venture provides financing options through an in-house financing team and works with every payment method except PPAs.
- Industry Experience (7 out of 10 points): The company holds only eight years of experience in the solar industry.
- State Availability (7 out of 10 points): Venture has a limited service area of only three states.
Warranty and Financing
Warranty
Venture offers a 25-year bumper-to-bumper warranty that covers workmanship, products, and power output.
Financing Options
✔ Full purchase
✔ Loan
✔ Lease
State Availability
Available in: Connecticut, Massachusetts, and New York.
Reputation and Reviews
Venture has an A+ rating and accreditation on its BBB profile. According to customer reviews, the company provides high-quality workmanship on its solar panel systems and good customer support. However, some customers have raised concerns about the pricing and quoting process. They found it confusing to determine the total cost of their system and experienced frequent back-and-forth over pricing.
Some customers also noted that Venture focuses on premium products, leading to higher pricing even when unnecessary. We found several Reddit threads discussing Venture where other solar customers and installers mentioned similar experiences.
Solar Energy World (SEW) is one of the most robust and well-regarded solar installation companies. It boasts several impressive features, such as its 30-year manufacturer’s warranty. Its service area is limited, and it doesn’t offer energy auditing services. We like that SEW discloses what solar panels it primarily works with and that the panels are from trusted, quality brands such as Qcells and Silfab.
Pros and Cons
Pros
- Features an extensive solar product catalog with trusted brands
- Includes free active monitoring
- Hires NABCEP-certified installers and designers
Cons
- Reviews mention communication issues with staff
- Warranty coverage varies by solar panel brand
- Doesn’t offer a power production guarantee
How We Scored Solar Energy World
SEW scored 4.4 out of 5 stars according to our methodology. The company received many points because of its warranty, which is longer than most other solar companies’ warranties. SEW offers a 30-year manufacturer’s warranty on all its solar panels and inverters, whereas many providers only offer 25-year warranties.
- Solar Equipment and Services (18 out of 25 points): The company is an ideal option for many basic solar products and services, such as solar panels and battery installation. It lost points because it doesn’t install EV chargers or perform energy audits.
- Warranty and Performance Guarantees (19 out of 25 points): SEW’s manufacturer and labor warranties are standout features, but the company doesn’t include any production guarantees with its work.
- Brand Reputation and Professional Certifications (15 out of 15 points): The company’s reputation is one of the best, with high BBB and Google Reviews ratings. We also found no active alerts or lawsuits.
- Financing Options (13.5 out of 15 points): SEW offers all possible solar payment options but doesn’t provide an in-house financing department.
- Industry Experience (8 out of 10 points): The company has been in business since 2009, so it received most of the points in this category.
- State Availability (6 out of 10 points): SEW limits its service area to eight East Coast states.
Warranty and Financing
Warranty
SEW offers a 30-year manufacturer’s warranty on all purchased solar panels and inverters. However, coverage varies by brand, and the company doesn’t guarantee them with every panel option.
Financing Options
✔ Full purchase
✔ Loan
✔ Lease
✔ PPA
State Availability
Available in: Washington, D.C, Delaware, Florida, Maryland, New Jersey, North Carolina, Pennsylvania, South Carolina, and Virginia
Reputation and Reviews
The company landed on Solar Power World’s 2023 Top Solar Contractors List in the No. 10 spot.
The BBB accredits SEW, and the company holds an A+ rating. Former customers praise the company for its professionalism, assistance with applying for financial incentives, and smooth installation process. However, some reported discrepancies in finances and scheduling.
We like Sunrun for its four financing options, including its unique leasing options if you don’t want to own your system. This stands out to us because the other companies on this list don’t offer as many options.
Prepaid and leased systems also include a 25-year warranty with system service and maintenance, ongoing monitoring, and theft insurance. The company even offers financing plans for quality monocrystalline solar panels and products from trusted brands such as LG.
Pros and Cons
Pros
- Provides system monitoring that signals issues with your system
- Offers diverse financing options to suit various budgets
- Provides EV and solar battery solutions
Cons
- Limited online information on solar incentive disqualification with leases
- Requires added costs for the same coverage plans as leased and prepaid customers
- Varies solar battery availability by state
How We Scored Sunrun
Sunrun earned 4.4 out of 5 stars based on our methodology. The company gained many points for its positive reputation, comprehensive leasing options, and well-rounded warranty coverage. It lost some points for is limited service selection.
- Solar Equipment and Services (15 out of 25 points): Sunrun provides solar panel and battery installation but uses third-party installers. Though this is becoming an industry standard, in-house installers typically yield better communication and quality. The company also doesn’t provide roofing services or energy audits but does offer quality active monitoring assistance.
- Warranty and Performance Guarantees (19 out of 25 points): Sunrun offers quality warranties, such as its 25-year manufacturer and labor warranty, but doesn’t include a performance guarantee.
- Brand Reputation and Professional Certifications (13 out of 15 points): Sunrun has one of the higher customer BBB ratings we’ve encountered, and the company maintains an overall positive customer reputation online.
- Financing Options (13.5 out of 15 points): The company doesn’t offer any in-house financing but provides more warranty coverage for customers interested in solar leasing than other providers, such as Palmetto.
- Industry Experience (9 out of 10 points): Sunrun holds 17 years of experience in the solar industry, making it a veteran compared to a newer company such as Blue Raven Solar.
- State Availability (8 out of 10 points): The company only serves 18 states.
Warranty and Financing
Warranty
Sunrun backs its systems with a 10-year comprehensive warranty which includes product, roof penetration, and workmanship coverage.
Financing Options
✔ Full purchase
✔ Loan
✔ Lease
✔ PPA
State Availability
Available in: California, Colorado, Connecticut, Florida, Hawaii, Illinois, Massachusetts, Maryland, Nevada, New Hampshire, New Jersey, New Mexico, New York, Pennsylvania, Rhode Island, South Carolina, Texas, Vermont, plus Washington, D.C. and Puerto Rico.
Reputation and Reviews
The company earned DroneDeploy’s 2022 Guardian of Safety Award for incorporating drone technology in its site assessments. In 2021 and 2022, Sunrun was recognized by Comparably with 14 awards. Its accolades include Best CEOs for Diversity 2022, Best Company Culture 2021, and Best Company for Women two years in a row.
Sunrun currently holds an A+ rating from the BBB and is accredited. Former customers praised the comprehensive coverage for leased systems but complained about delayed installations, poor customer service, and poor communication with project managers. Additionally, some customers note being confused by Sunrun’s leasing and PPA options, though they also mention Sunrun is willing to discuss and clarify these plans.
What Are the Available Solar Incentives in Wisconsin?
Wisconsin tax incentives and rebates help make solar more affordable and further reduce your electricity bills. Our list details some of the state’s most significant incentives, but we recommend checking the Database of State Incentives for Renewables and Efficiency (DSIRE) for more localized, city-specific options.
Federal Solar Tax Credit
All Wisconsin residents qualify for the federal tax credit. This program allows you to claim 30% of your solar panel costs on your federal taxes. This also applies to stand-alone solar battery installations. The federal tax credit is not a rebate or cash payment. Instead, it helps to reduce or eliminate any owed taxes at tax time.
Net Metering in Wisconsin
Wisconsin’s net metering program is backed by the Public Service Commission of Wisconsin. This program allows you to send excess energy produced by your system back to the power grid in exchange for credits on your utility bills. Terms vary based on how much power your solar panels produce and your specific utility company’s rate. Xcel Energy provides one of the most extensive net metering programs in the state.
Other State Solar Rebates
Wisconsin legislation also offers the following incentives to reduce your up-front costs.
- Focus on Energy Home Solar Rebate: Wisconsin’s Focus on Energy Program provides residential solar customers with cash rebates for installing solar panels. It awards approximately $500 to Wisconsin homeowners in populated areas and up to $1,000 to rural residents.
- Solar Energy System Property Tax Exemption: Typically, solar panels increase your home’s value, resulting in higher property taxes. However, Wisconsin’s property tax exemption ensures that homeowners won’t face additional taxes due to their solar installation.
- Renewable Energy State Sales Tax Exemption: Wisconsin imposes a 5% sales tax on all purchases. However, the state’s solar sales tax exemption exempts any qualifying solar equipment from this tax. It applies to photovoltaic (PV) cells, modules, arrays, and any tracking equipment that maintains the system’s orientation to the sun.
What Should You Look For in a Solar Company?
Finding a reliable and reputable solar installer is essential, but there’s a lot of information to sift through. Consider the following factors to help you narrow down your choices as you compare solar companies.
Solar Services
Some companies focus solely on solar panel installation, while others offer several solar battery types, EV charger installation, and system monitoring. Some providers even offer energy audits to help improve your entire home’s efficiency. A company that provides these extras treats solar as a long-term investment rather than just a one-time installation.
Warranties
A strong warranty protects your solar investment and provides long-term reliability. Look for companies that offer 25-year warranties on both equipment and workmanship, covering the lifespan of your panels. Some providers also include performance guarantees, stating that your panels will produce a minimum amount of energy for a set period.
Payment Options
The best solar financial options include cash payments and solar loans, which provide ownership and access to tax incentives. Leases and power purchase agreements (PPAs) have lower upfront costs but limit financial benefits since the company retains ownership. Homeowners who purchase their system see the greatest return on investment through energy savings and incentives.
Customer Support
A good solar provider should offer multiple ways to get in touch, including phone, email, and online service requests. Access to responsive customer support is important for handling repairs, system monitoring, and maintenance. Companies that provide educational resources, like blogs and guides, are committed to customer knowledge.
How To Get a Solar Quote in Wisconsin
It’s easy to get a solar quote in Wisconsin by following the steps below. This process typically only takes a few minutes.
- Contact the solar company: Visit the company’s website and fill out an online quote form or call the customer support team. When we contacted solar companies for sample quotes, representatives verified our eligibility and confirmed that the installer serviced our area. You’ll need to provide your address for this confirmation. After speaking with a representative, you’ll schedule an in-person or virtual consultation.
- Assess your energy needs: During the consultation, you’ll review your average energy usage to determine the right system size. Have your most recent energy bill ready, and if possible, bring at least three months of statements to account for seasonal fluctuations. Some solar providers request multiple months of data to get a clearer picture of your energy consumption.
- Review your home design and roof space: The installer will assess your roof space to determine how many panels you need. They will also evaluate your roof’s condition and recommend any necessary repairs or upgrades. Virtual consultations use satellite imaging to estimate roof capacity and system compatibility.
- Build your project: You’ll receive a detailed, itemized quote outlining all required equipment, including solar panels, inverters, and any optional add-ons like battery storage or EV chargers. Review the pricing, warranty coverage, and financing options. The representative will also review available Wisconsin solar incentives to help you maximize savings.
Our Conclusion
We recommend All Energy Solar for Wisconsin homeowners. The company is NABCEP-certified and offers a wide range of solar products.
We suggest getting quotes from at least three providers before choosing. This will help you compare each provider’s products, warranties, and additional services.
Other Wisconsin Home Service Resources
FAQ About Solar Companies in WI
Is solar in Wisconsin worth it?
Yes, going solar is worth it in Wisconsin. The state has clear access to sunlight, numerous reputable solar installers, and several incentives to reduce installation costs.
Does hail damage solar panels?
Hail does not typically cause severe damage to solar panels. Most solar panel manufacturers design their products to withstand the elements in all weather conditions. However, more powerful storms may cause chipping or cracking, so we recommend working with a solar installer that offers maintenance services.
Does solar increase home value in Wisconsin?
Yes, solar panels increase home value in Wisconsin by an average of $15,000, according to a study conducted by the U.S. Department of Energy’s Lawrence Berkeley National Laboratory (Berkeley Lab).
What happens when solar panels are covered in snow?
Light snow has little effect on solar panels, given that wind can blow it off and light can still reach the panel. However, heavy snow that accumulates on panels can prevent them from generating power.
Our Rating Methodology
We are committed to providing comprehensive and unbiased reviews to our readers. After over a thousand hours of research on solar companies, interviews with experts, and common customer needs, we’ve created a detailed rating system for solar providers based on six factors:
- Solar equipment, installation, and services (25%)
- Warranty and performance guarantees (25%)
- Brand reputation and certifications (15%)
- Financing options (15%)
- Experience (10%)
- Availability (10%)
Total scores are divided by 20 for a final 5-point rating scale.