NaturaLawn of America targets homeowners seeking environmentally responsible lawn care. The company promotes itself as a pioneer in the all-natural lawn care industry and offers one fully organic program designed to minimize chemical use while still achieving healthy turf.
While NaturaLawn appeals to eco-conscious consumers, TruGreen remains our top pick for most homeowners. TruGreen services every state except Alaska and provides five well-rounded annual plans that address a variety of lawn care needs. Its broad availability, flexible options, and consistent customer satisfaction ratings make it a strong choice for those who want dependable results across a range of lawn conditions. Our in-depth review of NaturaLawn explores how its pricing, treatment plans, and service offerings stack up against other top lawn care brands.
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Lime Soil Amendment

Lawn Fertilization
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Company | Star Rating | BBB Rating | Superlative |
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A+ | Best Lawn Care Company | ||
A+ | Best DIY Lawn Service | ||
![]() | A+ | Best for Customization | |
A- | Best For Weed Control | ||
![]() | Not Rated | Best Natural Lawn Care | |
![]() | A+ | Best Guarantee | |
![]() | A+ | Most Comprehensive Service |
What Are the Pros & Cons of NaturaLawn of America?
Pros
- Uses non-toxic proprietary products
- 2 plans to choose from
Cons
- Only available in 26 states
- No mobile app or online chat
What Plans and Services Does NaturaLawn of America Offer?
NaturaLawn is known for being a leader in environmentally responsible lawn rejuvenation services. Instead of using traditional chemicals, NaturaLawn uses non-toxic proprietary products. The lawn care company offers two unique lawn care programs and lawn aeration services.
The Natural Alternative Plan
This plan starts with a soil test that determines the current health of the lawn and if any additional nutrients are needed. Based on the results, NaturaLawn will develop a custom treatment plan and provide organic, natural fertilization. This plan does not include weed control or pest management, unless specifically requested.
The fertilizer comes in granular form, and the main ingredient is milorganite, a slow-release, nitrogen fertilizer. The plan includes eight applications per year. The first seven are fertilizer treatments, and one is soil supplement.
The Alternative Plan
This plan is very similar to the first, but it does utilize some low-level pest and weed control products. As with the other plan, a specialist will conduct a soil test and create a tailored treatment plan. This plan only uses the same organic fertilizer, and broadleaf weed control, crabgrass reducer, and insect control as needed. The pest and weed control use pyrethrins.
NaturaLawn claims to use less herbicide over time. By only treating specific areas, weeds are ultimately reduced by 85%, according to the company. The herbicides do not stay active in the soil, and are safe for people and pets after one hour of drying time.
As with the previous plan, the 8-application program consists of seven fertilizer treatments and one soil supplement application.
Lawn Aeration Services
With its lawn aeration service, NaturaLawn alleviates soil compaction through perforations to help your lawn access air, water, and nutrients.
NaturaLawn also offers ant control services.
Where Does NaturaLawn of America Have Locations?
NaturaLawn provides services in 26 states, including California, Colorado, Connecticut, Delaware, Illinois, Indiana, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, Texas, Vermont, Virginia, West Virginia, and Wisconsin.
NaturaLawn of America Reviews
NaturaLawn of America has multiple Better Business Bureau (BBB) profiles, each for different provider locations. Some pages are accredited while others are not, and BBB ratings vary. Here’s what some real customers had to say.
“I wished it worked, but for us, our lawn never looked so bad. We have three dogs and love the concept of natural lawn care. The customer service was good as they followed up and kept retreating but after 1.5 years we gave up. Weeds had overtaken the lawn. What was most disappointing was once we canceled, which was confirmed in writing, they continued to bill us for another service they did by mistake. After repeated emails and several calls, we have reported them to the BBB. Beware of this company, their prices are high and service promises much more than they deliver!” – Dan W., via BBB
“I only had mosquito prevention service done. I’ve had them come in all last summer. For the first year, we could enjoy being outside without being eaten alive with mosquitoes. They did not eliminate them 100% and there were still some lonely ones flying around once in a while, but one random bite vs 20 bites in five min previously – I’m happy. The service was great – we always got a call saying when the rep is coming over. I’m signing up for this year and going to try their tick program as well.” – Veronika T., via BBB
How To Choose the Right Lawn Care Company
If DIY lawn care doesn’t sound appealing to you, it may be a good idea to consider professional lawn care. Choosing the right lawn care company can be overwhelming due to the many factors and options available. Working with a bad provider can result in poor-quality, costly service, so we’ve broken down a few key factors to keep in mind as you research options:
- Compare costs and value: Prices vary widely between providers, so we recommend getting quotes from several companies. However, pricing often only tells part of the story. Make sure you’re comparing similar services to ensure you’re getting good value for your money.
- Availability: Lawn care companies may not offer service in your area or during the dates and times you prefer, so verify availability.
- Customer service: To ensure you can connect with a provider when you have an issue or question, look for companies that offer multiple communication channels, such as phone, email, and online chat.
Service plans: Many companies offer bundled services, but they can vary drastically. Make sure the plan you choose addresses your needs. For example, if you live in an area with persistent rain, you may need lawn drainage services. - Specialty treatments: Some companies, like NaturaLawn, offer organic and natural lawn care options. Consider whether you’re interested in these specialty treatments and whether the company offers what you want.
NaturaLawn of America vs. Competitors
Let’s see how NaturaLawn stacks up against its top competitors on some top metrics.
Top-Rated Lawn Care Alternatives
Provider | NaturaLawn of America | TruGreen | Weed Man |
---|---|---|---|
Our Overall Score | 80.5 / 100 | 97 / 100 | 84 / 100 |
States Available | 22 states | 49 states | 37 states |
Mobile App | – | ✔ | – |
Online chat | – | ✔ | – |
Our Conclusion
NaturaLawn offers organic lawn treatments that appeal to environmentally conscious homeowners. Its Organic Lawn Care Plan includes some chemical treatments to manage weeds and pests effectively. But while NaturaLawn promotes plant-friendly options, it doesn’t deliver the same number of services as top lawn care brands.
NaturaLawn started treating lawns in 1990, giving it fewer decades of experience than TruGreen. It currently operates in just 26 states, which limits its reach compared to more established providers. With broader availability, stronger seeding services, and a wider range of plans, TruGreen remains our top choice for most homeowners.
FAQs About NaturaLawn of America
Is NaturaLawn of America Safe?
NaturaLawn uses non-toxic products that are safe for both people and pets.
How much is NaturaLawn of America?
The exact cost you pay will depend on a variety of factors, including where you live, the condition of your lawn, the size of your lawn, and the plan you choose.
How can I make my grass green naturally?
The best way to make your grass green naturally is by using organic fertilizers that include ingredients like bone meal, seaweed, manure, and worm castings.
Our Rating Methodology
The This Old House Reviews Team backs up our lawn recommendations with a detailed rating methodology that we use to objectively score each provider. We review lawn care plans and packages, navigate the provider website, speak with customer service representatives, request quotes, and analyze customer reviews for each provider. We then score the provider against our review standards for plan options, additional benefits and customizability, availability, trustworthiness, and customer service to arrive at a final score on a 5-point rating scale.