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5 Best Flooring Companies in New Berlin, WI

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Written By Max Peterson|Last Updated: February 05, 2024

If you're one of the many New Berlin homeowners with little ones, you might be considering a new floor that can resist spills and stand up to after-school hijinks. With a reliable builder by your side, you'll feel more confident choosing the right design. Begin your flooring company search with these New Berlin, WI providers.

Best for Eco-Friendly Options
  • International product catalog
  • In-home consultations
  • Highly positive reputation among customers
Most Convenient
  • Complementary in-home consultations
  • Wide variety of product choices
  • Products for every budget/style/need
Best for Hardwood
  • Hundreds of locations across U.S. and Canada
  • DIY-friendly
  • Affordable prices and special financing options

5 Best Flooring Companies in New Berlin

LL Flooring Logo

LL Flooring

Based on 133 customer reviews.

Services Offered

Laminate FlooringVinylHardwood FlooringNatural Stone


  • Informative resources
  • Free quote
  • Clear pricing policy
6740 W Greenfield Ave, West Allis, WI 414-386-0425 llflooring.com
Install Carpet LLC Logo

Install Carpet

Based on 16 customer reviews.

Services Offered



  • Free quote
  • Clear pricing policy
11800 W Ripley Ave, Wauwatosa, WI 414-526-3613 install-carpet.net
Kavajecz Tile and Stone Logo

Kavajecz Tile and Stone

Based on 37 customer reviews.

Services Offered

Laminate FlooringHardwood FlooringTilesVinylCarpetsNatural Stone


  • Informative resources
  • Free quote
  • Clear pricing policy
W238n1645 Rockwood Dr Suite F, Waukesha, WI 262-443-4737 kavajecztile.com
FLOOR360 Logo


Based on 67 customer reviews.

Services Offered

VinylWaterproofingHardwood FlooringStairsTilesCarpetsEngineered Hardwood


  • Informative resources
  • Accessible customer support team
  • Clear pricing policy
12500 W Silver Spring Dr, Butler, WI 262-646-7811 floor360.com

More Local Flooring Companies

Stu's Flooring

User Reviews: 4.6/5 

4820 W Loomis Rd
Greenfield, WI 53220

Carpet Mill Outlet Inc

User Reviews: 4.5/5 

1001 S 108th St
Milwaukee, WI 53214


User Reviews: 4.5/5 

1925 S Moorland Rd
New Berlin, WI 53151

Anderson Floor Co

User Reviews: 4.5/5 

6550 W Forest Home Ave
Milwaukee, WI 53220

Straight Edge Flooring

User Reviews: 4.5/5 

7001 W Center St
Wauwatosa, WI 53213

Carpet Factory Outlet and Flooring

User Reviews: 4.4/5 

4960 S 27th St
Milwaukee, WI 53221

Milwaukee Carpet

User Reviews: 4.5/5 

9900 S Franklin Dr
Franklin, WI 53132

Floortech Interiors Brookfield

User Reviews: 4.4/5 

19555 W Bluemound Rd
Brookfield, WI 53045

Dave's Carpet LLC

User Reviews: 4.3/5 

2725 S Howell Ave
Milwaukee, WI 53207

To share feedback or ask a question about this article, send a note to our Reviews Team at reviewsteam@thisoldhousereviews.com.

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Facts about New Berlin
Average Max Temp:54°F
Average Min Temp:39°F
Average Monthly Precipitation:2.86"
Median Home Size:2145 sqft
Homeownership Rate:76%
Most Popular Flooring Type:Tile

Expert Tips By

This Old House empowers homeowners with the knowledge and tools they need to tackle various projects and navigate the complexities of homeownership.

Popular Types of Flooring

Flooring varies greatly in price and design. Here's what to know about each type.

Hardwood Flooring

The appeal of hardwood floors stands the test of time. With shades including maple, walnut, cherry, oak, and more, it can fit any design without sacrificing durability. However, it's one of the most expensive flooring materials and requires consistent maintenance. At a minimum, you'll need to use specialty cleaning products regularly and refinish the floor every few years. Since it's susceptible to water damage, it's also not suitable for bathrooms, basements, or laundry rooms.

Engineered Wood Flooring

Engineered wood gives you the timeless look and resilience of hardwood without the extra maintenance. Typically, it consists of a layer of real hardwood bonded over a plywood substrate. Despite the lower retail cost, it might feel more hollow to walk on, and the slender hardwood layer can only be refinished once. That said, its lower propensity to warp could still make it a good investment.

Laminate Flooring

Laminate floors come in tile and wood finishes, but they all have a particle board base. A strong plastic coating gives them defense against scratches and simplifies cleaning. However, it's more susceptible to water damage and chipping.

Vinyl Flooring

Vinyl flooring has excellent water and fading resistance and is easy to maintain. Popular options include luxury vinyl plank (LVP) and luxury vinyl tile (LVT), with both having equal durability and longevity depending on the model you buy. Their price point sits comfortably between wood and laminate.

Tile Flooring

Tile flooring is another timeless-looking, robust option. Like vinyl, it requires minimal maintenance and is easy to clean. As such, it's an excellent choice for areas prone to moisture like kitchens and bathrooms. However, it might not work well for living rooms and bedrooms since it's cooler and less grippy to walk on. The cost differs between styles, with ceramic less expensive than porcelain.

Stone Flooring

Granite, marble, sandstone, and travertine aren't just for the outdoors. Inside, they can give you a bold look and unparalleled water resistance. However, like hardwood, it can be expensive and difficult to clean.

Linoleum Flooring

Linoleum is made from linseed oil and cork and can endure for many years if maintained properly. It’s a cost-effective option with many design possibilities. However, the softer material is easier to damage, and it's known to fade with sunlight exposure. It’s also not suitable for moisture-prone spaces like kitchens and bathrooms.


Carpet is the most affordable flooring option. It can make a space feel more comfortable and is great for muffling sound. You don’t have to be concerned with scratches or dents, and the cushioning makes it a safer choice for kids. However, the fibrous material easily holds onto stains, moisture, and odors, which isn't ideal for pet owners or allergy sufferers.

How to Choose a New Berlin Flooring Company

Choosing a floor covering provider is just as influential as choosing a design. To ensure you get the most value, consider each of the following criteria.

Reputation and Reviews

The most crucial thing to research about any flooring company is its reputation. You can learn more about previous clients' experiences from review sites like Yelp, Trustpilot, the Better Business Bureau (BBB), and Google. Every flooring installer will have a mix of compliments and criticism online. If a company addresses issues in an amicable and satisfactory way, it's generally a good sign. However, if you find more outright complaints than compliments, it's better to steer clear.

Portfolio and References

A reputable flooring company will be eager to show you portfolios of its previous work. Take a good look at each listed project and ask questions as you have them. Portfolios might also include references from past customers. Request their contact information so you can discuss their experiences and thoughts about the company.

Specialization and Services

No two companies have the same experience or product offerings. You should find one that specializes in the material or type of floor you're interested in. An installer's service offerings can also make a difference. At the very least, you should choose a provider that will dispose of your old flooring materials. However, companies can also offer refinishing services or design assistance.


Cost is important to consider, but it should be less important than quality in your selection process. We recommend getting three to five different quotes for your flooring job to compare pricing and workmanship. Many companies offer on-site and online estimates to streamline the process.

Warranties and Guarantees

Flooring services typically come with a pair of warranties. The first one, issued by the manufacturer, covers the materials. The second backs the installers' workmanship. Depending on the installer and flooring brand you pick, warranty coverage could be limited to a fixed term. Other times, it lasts for the life of the floor. Ask an installer about its warranty terms, including extensions that could give you a few more years of coverage.

Estimated Timeline

You don't want your flooring work to last longer than needed. Get an estimated timeline up-front and ask about potential delays. Communicate your expectations clearly and secure any guarantees in writing.

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Frequently Asked Questions About Flooring in New Berlin

How much will it cost to install a new floor in New Berlin?

Generally, flooring installation costs in New Berlin range from $0.60 to $4.00 per square foot. An estimate will factor in your space's size, the style of floor you'd like, and the job's complexity. You can discover the best price by requesting multiple estimates and comparing them side by side.

See our guides to how much each flooring type typically costs:

What's the most popular flooring material in New Berlin?

According to local data, most New Berlin homes use more than one flooring material. However, tile is ultimately the most popular choice.

Do New Berlin flooring companies need to be licensed?

In Wisconsin, flooring companies must be certified Dwelling Contractors. This credential, issued by the Department of Safety and Professional Services, shows that a business is financially responsible, holds a surety bond, and carries liability insurance as required by law. Each crew member must also hold a Dwelling Contractor Qualifier license demonstrating sufficient knowledge and experience.

Could I save money by buying flooring online?

Online shops have lower operating costs, so it could be cheaper in many cases. However, you'll likely have a better experience with a brick-and-mortar store. That way, you can see and touch different flooring choices, and the representatives are likely to be more attuned to New Berlin customers' needs.

How do I decide which flooring material is right?

To choose the right flooring material for your space, think about your financial plan and lifestyle. Some people prefer to reduce maintenance, while others don't mind the upkeep of a more traditional design.

Just as well, consider the nature of the space itself. Is it exposed to moisture or high foot traffic? What look would pair well with the furniture, trim, and walls?

A New Berlin flooring installer can discuss all these considerations and more to help you make an informed decision.

To share feedback or ask a question about this article, send a note to our Reviews Team at reviewsteam@thisoldhousereviews.com.