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5 Best Flooring Companies in Franklin, WI

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Written By Max Peterson|Last Updated: February 05, 2024

New flooring can dramatically alter your space's character. Whether you're renovating one room or upgrading your whole home, a Franklin flooring company can offer you valuable style advice and professionally install your new coverings. These Franklin, WI flooring installers offer a comprehensive selection, a knowledgeable team, and excellent value.

Best for Eco-Friendly Options
4.5
  • International product catalog
  • In-home consultations
  • Highly positive reputation among customers
Most Convenient
4.5
  • Complementary in-home consultations
  • Wide variety of product choices
  • Products for every budget/style/need
Best for Hardwood
4.5
  • Hundreds of locations across U.S. and Canada
  • DIY-friendly
  • Affordable prices and special financing options

5 Best Flooring Companies in Franklin

LL Flooring Logo

LL Flooring

GET QUOTE
4.3/5
Based on 133 customer reviews.

Services Offered

Laminate FlooringHardwood FlooringNatural StoneVinyl

Highlights

  • Informative resources
  • Free quote
  • Accessible customer support team
6740 W Greenfield Ave, West Allis, WI 414-386-0425 llflooring.com
Install Carpet LLC Logo

Install Carpet

4.7/5
Based on 16 customer reviews.

Services Offered

VinylCarpets

Highlights

  • Free quote
  • Clear pricing policy
11800 W Ripley Ave, Wauwatosa, WI 414-526-3613 install-carpet.net
Stu's Flooring Logo

Stu's Flooring

4.6/5
Based on 61 customer reviews.

Services Offered

Carpets

Highlights

  • Informative resources
  • Free quote
  • Accessible customer support team
4820 W Loomis Rd, Greenfield, WI 414-744-9400 stusflooring.com
Carpet Mill Outlet Inc Logo

Carpet Mill Outlet

4.5/5
Based on 58 customer reviews.

Services Offered

TilesEngineered HardwoodCarpetsVinylHardwood Flooring

Highlights

  • Clear pricing policy
  • Free quote
  • Accessible customer support team
1001 S 108th St, Milwaukee, WI 414-573-1504 carpetmilloutletmilwaukee.com

More Local Flooring Companies

Anderson Floor Co

User Reviews: 4.5/5 

6550 W Forest Home Ave
Milwaukee, WI 53220

Nonn's

User Reviews: 4.5/5 

1925 S Moorland Rd
New Berlin, WI 53151

Milwaukee Carpet

User Reviews: 4.5/5 

9900 S Franklin Dr
Franklin, WI 53132

Carpet Factory Outlet and Flooring

User Reviews: 4.4/5 

4960 S 27th St
Milwaukee, WI 53221

Dave's Carpet LLC

User Reviews: 4.3/5 

2725 S Howell Ave
Milwaukee, WI 53207

Carpet Mill Store

User Reviews: 4.1/5 

1327 W Lincoln Ave
Milwaukee, WI 53215

Floortech Interiors Brookfield

User Reviews: 4.4/5 

19555 W Bluemound Rd
Brookfield, WI 53045

Straight Edge Flooring

User Reviews: 4.5/5 

7001 W Center St
Wauwatosa, WI 53213

My Affordable Flooring LLC

User Reviews: 4.5/5 

1510 S Sylvania Ave STE 201
Sturtevant, WI 53177

To share feedback or ask a question about this article, send a note to our Reviews Team at reviewsteam@thisoldhousereviews.com.

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Facts about Franklin
Average Max Temp:53°F
Average Min Temp:41°F
Average Monthly Precipitation:2.85"
Median Home Size:1497 sqft
Homeownership Rate:49%
Most Popular Flooring Type:Hardwood

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Popular Types of Flooring

There's a flooring material for every design preference and price point. In this section, we'll break down the most common types.

Hardwood Flooring

The appeal of hardwood floors stands the test of time. With options including oak, walnut, cherry, maple, and more, it can fit any design without sacrificing durability. However, it's among the priciest of flooring materials and requires significant upkeep. At a minimum, you'll need to use specialty cleaning products regularly and restore its finish every few years. Since it's susceptible to water damage, it's also not suitable for bathrooms, laundry rooms, or basements.

Engineered Wood Flooring

Engineered wood gives you the aesthetic of hardwood without the strict maintenance. They use a plywood substrate with a layer of real hardwood on top – ultimately saving you money. While it's more resistant to warping versus true hardwood, it can sound hollow to walk on and can't be refinished more than once.

Laminate Flooring

Laminate floors come in wood and tile finishes, but they all have a particle board base. A strong plastic coating gives them scratch resistance and simplifies cleaning. However, it chips easily and is susceptible to moisture damage.

Vinyl Flooring

Maintenance with vinyl floors is a breeze. You can purchase them in luxury vinyl tile (LVT) or luxury vinyl plank (LVP) styles, with each option equally resilient. They also come at a reasonable price point, somewhere between laminate and engineered wood.

Tile Flooring

Tile flooring is a great choice for bathrooms, kitchens, and other moisture-prone areas. It provides years of life with low upkeep requirements, and is available in many patterns, colors, and materials. However, it might not work well for living rooms and bedrooms since it's colder and less grippy to walk on. Pricing varies between styles, with ceramic less expensive than porcelain.

Stone Flooring

Granite, marble, sandstone, and travertine aren't just for the outdoors. Inside, they can give you a bold look and unparalleled water resistance. However, like hardwood, it can be expensive and difficult to clean.

Linoleum Flooring

With proper maintenance, linoleum floors can persist for decades. It is a budget-friendly choice with many possibilities for personalization. However, it can readily get dented or scratched and has been known to lose its original coloring when exposed to direct sunlight. Direct sunlight also leads linoleum to fade over time, and it might not work well for damp locations.

Carpet

Carpet is the most affordable flooring option. It can make a space feel more homey and is great for muffling sound. You don’t have to fret about scratches or dents, and the cushioning makes it a safer choice for young children. However, the fibrous material easily retains odors, stains, and moisture, which isn't ideal for pet owners or allergy sufferers.

How to Choose a Franklin Flooring Company

Choosing a floor installer is just as critical as choosing a design. To ensure you get the most value, consider each of the following criteria.

Reputation and Reviews

The most crucial thing to research about any flooring company is its reputation. Check review sites like Trustpilot, Google, the Better Business Bureau (BBB), and Yelp to see what previous clients have to say. Even the best flooring installers will have both positive and negative reviews. Look for how a business responds to complaints and interacts with others. If it works toward a satisfactory resolution and acts in good faith, that's a good sign. However, if it's combative or has a high negative-to-positive review ratio, it's best to avoid working with it.

Portfolio and References

Most floor installers keep portfolios of their proudest projects. We recommend requesting a copy so you can look over the crew's craftsmanship. Portfolios might also include references from past customers. Don't hesitate to request their contact information so you can discuss their interactions and thoughts about the company.

Specialization and Services

No two companies have the same experience or product offerings. You should find one that specializes in the material or type of floor you're interested in. A contractor's service offerings can also make a difference. At the very least, you should choose a provider that will haul away your old flooring materials. However, businesses can also offer refinishing services or design advisory.

Cost

Cost is important to consider, but it should be less important than quality in your decision-making process. We recommend getting three to five different quotes for your flooring job to compare pricing and workmanship. Many companies offer on-site and online estimates to simplify the process.

Warranties and Guarantees

Flooring services typically come with two warranties. The first one, issued by the manufacturer, covers the floor itself. The second covers the installation company's workmanship. Depending on the installer and flooring brand you pick, warranty protection could be limited to a fixed term. Other times, it continues for the life of the floor. Ask a company about its warranty terms, including extensions that could give you a few more years of coverage.

Estimated Timeline

You don't want your flooring project to last longer than necessary. Request an estimated timeline up-front and ask about potential delays. Communicate your expectations clearly and get any guarantees in writing.

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Frequently Asked Questions About Flooring in Franklin

What are the best flooring installation prices?

Franklin companies typically charge between 60 cents and $4 per square foot for a floor replacement. Your costs will vary based on the type of floor you choose and what other work is involved, such as structural preparations, grouting, removing old flooring, and cleaning up.

See our guides to how much each flooring type typically costs:

What's the most popular flooring material in Franklin?

According to local data, the majority of Franklin homes use more than one flooring material. However, hardwood is ultimately the most popular choice.

What are the licensing laws for Franklin flooring companies?

In Wisconsin, flooring companies must be certified Dwelling Contractors. This credential, issued by the Department of Safety and Professional Services, shows that a business is financially responsible, holds a surety bond, and carries liability insurance as required by law. Each crew member must also hold a Dwelling Contractor Qualifier license demonstrating sufficient knowledge and experience.

Is it cheaper to buy flooring online?

Online retailers have lower operating costs, so it could be cheaper in many cases. However, you'll likely get better service from a local company. That way, you can see and touch different flooring choices, and the representatives are likely to be more attuned to Franklin customers' needs.

How do I decide which flooring material is right?

To choose the right flooring material for your space, think about your financial plan and lifestyle. Some people prefer to minimize maintenance, while others don't mind the upkeep of a more classic design.

Just as well, consider the nature of the space itself. Is it exposed to moisture or high foot traffic? What look would pair well with the walls, trim, and furniture?

A Franklin flooring installer can discuss all these considerations and more to help you make an informed decision.

To share feedback or ask a question about this article, send a note to our Reviews Team at reviewsteam@thisoldhousereviews.com.