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  • Written by
    Max Peterson
  • Fact Checked
  • Updated

If you're one of the many La Crosse families with kids, you might be considering a new floor that can resist spills and stand up to after-school activities. With an expert local flooring installer by your side, you'll feel more confident choosing the right design. Begin your flooring company search with these La Crosse, WI providers.

Best for Eco-Friendly Options
Floor Coverings International logo
4.5/5

Ratings are based on our detailed proprietary methodology and review standards.

  • International product catalog
  • In-home consultations
  • Highly positive reputation among customers
Most Convenient
Empire Today logo
4.5/5

Ratings are based on our detailed proprietary methodology and review standards.

  • Complementary in-home consultations
  • Wide variety of product choices
  • Products for every budget/style/need
Best for Hardwood
LL Flooring logo
4.5/5

Ratings are based on our detailed proprietary methodology and review standards.

  • Hundreds of locations across U.S. and Canada
  • DIY-friendly
  • Affordable prices and special financing options

10 Best Flooring Companies in La Crosse

Brands are algorithmically curated from a database of local service providers near you. We require a minimum number of Google reviews and average ratings for provider inclusion.

Top Rated Provider
Hank's Specialties Inc. Logo
Top Rated

Hank's Specialties Inc.

4.6/5

Ratings are based on our detailed proprietary methodology and review standards.

Based on 15 reviews


202 Sky Harbour Dr, La Crosse, WI 54603

(608) 881-7537

www.hanksspec.com/store-locations

Floorcrafters

4.6/5

Ratings are based on our detailed proprietary methodology and review standards.

Based on 38 reviews


N5570 Frontage Rd, Onalaska, WI 54650

(608) 783-1088

www.floorcraftersonline.com
Carpets To Go Logo

Carpets To Go

4.4/5

Ratings are based on our detailed proprietary methodology and review standards.

Based on 56 reviews


947 Riders Club Rd, Onalaska, WI 54650

(608) 783-3750

www.carpetstogo.com
Builders Flooring Inc Logo

Builders Flooring Inc

4.4/5

Ratings are based on our detailed proprietary methodology and review standards.

Based on 34 reviews


1009 2nd Ave SW, Onalaska, WI 54650

(608) 779-5366

www.buildersflooringinc.net

Decker Design Inc.

4.2/5

Ratings are based on our detailed proprietary methodology and review standards.

Based on 25 reviews


2946 Airport Rd, La Crosse, WI 54603

(608) 783-5667

www.deckerdesigninc.com

Seland's Karpetland

4.5/5

Ratings are based on our detailed proprietary methodology and review standards.

Based on 44 reviews


210 Central Ave, Coon Valley, WI 54623

(608) 452-3129

www.selandskarpetland.com
Lyles Flooring America Logo

Lyles Flooring America

4.7/5

Ratings are based on our detailed proprietary methodology and review standards.

Based on 17 reviews


17900 US-61, Minnesota City, MN 55959

(507) 454-3105

www.lylesflooringamericamncity.com

Capauls Floor Covering

4.4/5

Ratings are based on our detailed proprietary methodology and review standards.

Based on 17 reviews


1217 N Superior Ave, Tomah, WI 54660

(608) 374-2784

www.capauls.com
Mr. Carpet's Floor Shop Logo

Mr. Carpet's Floor Shop

4/5

Ratings are based on our detailed proprietary methodology and review standards.

Based on 15 reviews


2425 Tamarack Drive Rd, Decorah, IA 52101

(563) 382-8093

mrcarpetsfloorshopdecorah.com

Shop Howard's Flooring Wholesale

4.6/5

Ratings are based on our detailed proprietary methodology and review standards.

Based on 52 reviews


14007 10th St, Osseo, WI 54758

(715) 597-3344

www.shophowards.com

Facts about La Crosse

  • Average Max Temperature:
    54°F
  • Average Min Temperature:
    37°F
  • Average Daily Precipitation:
    0.10”
  • Median Home Size:
    1,940 sqft
  • Homeownership Rate:
    63%
  • Most Popular Flooring Type:
    Tile

Popular Types of Flooring

Whether you're looking for something bold and lively or elegant and subtle, there's a floor for you. Discover the most essential details about each type to guide your decision making.

Hardwood Flooring

The appeal of hardwood floors stands the test of time. With shades including oak, cherry, walnut, maple, and more, it can fit any design without sacrificing durability. However, it's one of the most expensive flooring materials and requires significant upkeep. At a minimum, you'll need to use specialty cleaning products regularly and refinish the floor every few years. Since it's susceptible to water damage, it's also not suitable for laundry rooms, basements, or bathrooms.

Engineered Wood Flooring

Engineered wood gives you the beauty of hardwood without the extra maintenance. They use a plywood foundation with a layer of real hardwood on top – ultimately cutting your costs. Despite the lower retail cost, it might sound more hollow to walk on, and the thin hardwood layer can only be refinished one time. That said, its lower propensity to warp could still make it a sound investment.

Laminate Flooring

Laminate floors come in wood and tile finishes, but they all have a particle board base. A strong plastic coating gives them scratch resistance and simplifies cleaning. However, it chips easily and is susceptible to moisture damage.

Vinyl Flooring

Vinyl flooring has excellent water and fading resistance and requires minimal upkeep. Popular options include luxury vinyl tile (LVT) and luxury vinyl plank (LVP), with both having equal strength and longevity depending on the model you buy. The price for installing vinyl flooring sits comfortably between wood and laminate.

Tile Flooring

Tile flooring is another classy design that can last for years. Like vinyl, it requires minimal maintenance and is simple to clean. As such, it's perfect for moisture-prone spaces like bathrooms and kitchens. However, it requires intensive prep work before installation and can be cold and smooth to walk on. Pricing relies on the material you choose, with porcelain being more expensive than ceramic.

Stone Flooring

Granite, marble, sandstone, and travertine aren't just for the outdoors. Inside, they can give you a bold look and unparalleled water resistance. However, like hardwood, it can be expensive and difficult to clean.

Linoleum Flooring

With proper maintenance, linoleum floors can endure for years. It is a budget-friendly choice with many methods for customization. However, it can readily get dented or scratched and has been known to fade when exposed to the sun's rays. The sun's rays also lead linoleum to lose color over time, and it may not be suitable for areas with excess moisture.

Carpet

Of all flooring options, carpet is one of the most affordable. It lends a cozy feel to a room and absorbs noise effectively. Unlike hard floors, carpet eliminates concerns about scratches or dents, and the extra padding is much safer for young children. However, carpet requires time and effort to keep clean, especially if you have pets. The fibrous material holds onto stains, dampness, smells, and allergens.

How to Choose a La Crosse Flooring Company

Choosing a flooring company is just as critical as choosing a design. To ensure you get the most value, consider each of the following criteria.

Reputation and Reviews

The most crucial thing to research about any flooring company is its reputation. You can learn more about previous clients' experiences from review sites like Google, the Better Business Bureau (BBB), Trustpilot, and Yelp. Every flooring provider will have a mix of compliments and criticism online. If a company resolves complaints in an amicable and satisfactory way, it's generally a good sign. However, if you find more outright complaints than compliments, it's better to steer clear.

Portfolio and References

A reputable flooring company will be eager to show you portfolios of its previous work. Examine each listed project and ask questions as you have them. It's also customary to ask for references from past customers. Once you have their contact information, reach out to ask about their experiences.

Specialization and Services

No two companies have the same experience or product offerings. You should find one that specializes in the material or type of floor you're interested in. Equally important is a provider's service offerings. At the very least, it should offer cleanup and haul-away for your old flooring materials. However, if you're feeling lost in all the material, color, and style choices, you can also look for contractors with design teams.

Cost

Cost is important to consider, but it should be less important than quality in your decision-making process. We recommend getting multiple different quotes for your flooring job to compare pricing and workmanship. Many companies offer on-site and online estimates to simplify the process.

Warranties and Guarantees

You should look for two different warranties in your company search. A manufacturer's warranty protects you in case of a product defect, while an installer's warranty covers workmanship. Depending on the installer and flooring brand you choose, warranty coverage could be limited to a fixed term. In other instances, it lasts for the life of the floor. Ask a company about its warranty terms, including extensions that could give you additional coverage.

Estimated Timeline

You don't want your flooring work to last longer than expected. Request an estimated timeline up-front and ask about potential delays. Communicate your expectations clearly and get any guarantees in writing.

Frequently Asked Questions about Flooring in La Crosse

Other Flooring Resources

Sources