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5 Best Flooring Companies in Rockford, IL

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Written By Max Peterson | Last Updated: February 05, 2024

Installing new flooring is a big undertaking, and it's simple to get lost in all the various design and material options. A local specialist in Rockford can help you choose the right floor and install it to last. Begin your flooring company search with these Rockford, IL providers.

Best for Eco-Friendly Options
  • International product catalog
  • In-home consultations
  • Highly positive reputation among customers
Most Convenient
  • Complementary in-home consultations
  • Wide variety of product choices
  • Products for every budget/style/need
Best for Hardwood
  • Hundreds of locations across U.S. and Canada
  • DIY-friendly
  • Affordable prices and special financing options

5 Best Flooring Companies in Rockford

LL Flooring Logo

LL Flooring

Based on 89 customer reviews.

Services Offered

Natural Stone Laminate Flooring Vinyl Hardwood Flooring


  • Accessible customer support team
  • Free quote
  • Clear pricing policy
3290 S Alpine Rd, Rockford, IL 815-873-6631 llflooring.com
Flooring Trends Logo

Flooring Trends

Based on 38 customer reviews.

Services Offered

Hardwood Flooring Natural Stone Carpets Tiles Vinyl


  • Free quote
  • Informative resources
  • Clear pricing policy
7920 Forest Hills Rd, Loves Park, IL 779-201-1257 flooringtrends.net
Benchmark Flooring Inc Logo

Benchmark Flooring

Based on 19 customer reviews.

Services Offered


  • Accessible customer support team
8197 Commerce Dr, Loves Park, IL 815-885-2684 benchmarkflooring.com
Carpetland USA Logo

Carpetland USA

Based on 219 customer reviews.

Services Offered

Vinyl Hardwood Flooring Stairs Carpets Natural Stone Tiles Laminate Flooring


  • Accessible customer support team
  • Informative resources
  • Clear pricing policy
326 N Alpine Rd, Rockford, IL 815-399-4422 carpetland-usa.com

More Local Flooring Companies

Lonnie's Carpetmax

User Reviews: 4.4/5 

6551 E Riverside Blvd
Rockford, IL 61114

Carpet Mill Outlet USA

User Reviews: 4.5/5 

11980 Checkerberry Dr
Roscoe, IL 61073

Top Notch Building Supply

User Reviews: 4.3/5 

2633 N Pecatonica Rd
Pecatonica, IL 61063

House of Carpets

User Reviews: 4.5/5 

1410 Cranston Rd #2538
Beloit, WI 53511

Floor To Ceiling

User Reviews: 4.4/5 

2439 Bethany Rd
Sycamore, IL 60178

Boss Carpet One Floor & Home

User Reviews: 4.6/5 

461 E South St
Freeport, IL 61032

A & R Wood Floors

User Reviews: 4.7/5 

19N226 Woodview Pkwy
Hampshire, IL 60140

Carpets By Kuniej Ltd

User Reviews: 4.2/5 

1308 S Armstrong Ave
Freeport, IL 61032

Macco Halverson Floor Covering Center

User Reviews: 4.5/5 

401 S Wuthering Hills Dr
Janesville, WI 53546

To share feedback or ask a question about this article, send a note to our Reviews Team at reviewsteam@thisoldhousereviews.com.

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Facts about Rockford
Average Max Temp: 57°F
Average Min Temp: 40°F
Average Monthly Precipitation: 2.97"
Median Home Size: 1635 sqft
Homeownership Rate: 66%
Most Popular Flooring Type: Vinyl

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This Old House empowers homeowners with the knowledge and tools they need to tackle various projects and navigate the complexities of homeownership.

Popular Types of Flooring

Flooring varies greatly in price and design. Here's what to know about each type.

Hardwood Flooring

Homebuyers across Rockford seek out hardwood flooring for its beauty and durability. It's available in several varieties to accommodate different designs, from oak and maple to cherry and walnut. However, it's among the priciest of flooring materials and requires consistent maintenance. At a minimum, you'll need to use specialty cleaning products regularly and restore its finish every few years. Since it's susceptible to water damage, it's also not suitable for basements, laundry rooms, or bathrooms.

Engineered Wood Flooring

Engineered wood provides you the durability and look of hardwood without the extra maintenance. Typically, it uses a layer of real hardwood fused with a plywood substrate. Despite the lower retail cost, it might feel more hollow to walk on, and the thin hardwood layer can only be refinished once. That said, its lower propensity to warp could still make it an intelligent investment.

Laminate Flooring

Laminate is another more affordable flooring option, consisting of a particleboard base, wood or tile finish, and protective plastic coating. It's easy to clean, scratch-resistant, and available in a variety of different styles and colors. However, it's more susceptible to water damage and chipping.

Vinyl Flooring

Maintenance with vinyl floors is as simple as it gets. You can purchase them in luxury vinyl tile (LVT) or luxury vinyl plank (LVP) styles, with each option equally durable. They also come at an affordable price point, somewhere between laminate and engineered wood.

Tile Flooring

Tile flooring is excellent for bathrooms, kitchens, and other moisture-prone areas. It offers years of life with little need for maintenance, and is available in many colors, materials, and patterns. However, it might not work well for bedrooms and living rooms since it's cooler and more slippery to walk on. Pricing varies between styles, with porcelain carrying a higher price tag than ceramic.

Stone Flooring

Stone floors are among the most waterproof available. You can choose from a variety of bold design options, including travertine, marble, granite, and sandstone. Despite its unique flair, it's not easy to clean, and long-term maintenance could be a bit more expensive.

Linoleum Flooring

With attentive maintenance, linoleum floors can persist for decades. It is a budget-friendly choice with numerous methods for personalization. However, it can readily become damaged and has been known to lose its original coloring when exposed to direct sunlight. Direct sunlight also leads linoleum to fade over time, and it might not work well for damp locations.


Carpet is the most affordable flooring option. It can make a space feel more comfortable and is great for absorbing sound. You don’t have to fret about scratches or dents, and the cushioning makes it a safer choice for kids. However, the fibrous material easily holds onto odors, moisture, and stains, which isn't ideal for pet owners or allergy sufferers.

How to Choose a Rockford Flooring Company

Choosing a flooring company is just as influential as choosing a design. To ensure you get the most value, consider each of the following criteria.

Reputation and Reviews

The most crucial thing to research about any flooring company is its reputation. Check review sites like Yelp, Trustpilot, the Better Business Bureau (BBB), and Google to see what previous clients have to say. Every flooring contractor will have a mix of praise and criticism online. If a company addresses issues in a constructive and satisfactory way, it's generally a good sign. However, if you find more outright complaints than compliments, it's better to steer clear.

Portfolio and References

Most floor installers keep portfolios of their previous work. We recommend requesting a copy so you can study the crew's craftsmanship. It's also good practice to ask for references from previous customers. Once you have their contact information, reach out to ask about their experiences.

Specialization and Services

Look for a provider that specializes in the type of flooring you're interested in. For example, a crew might be experienced with carpet but not hardwood. Equally important is an installer's service offerings. At the very least, it should offer cleanup and haul-away for your old flooring materials. However, if you're feeling lost in all the style, material, and color choices, you can also look for installers with design teams.


Cost is crucial to consider, but it should be less important than quality in your selection process. We recommend getting at least three different quotes for your flooring job to compare pricing and workmanship. Many companies offer on-site and online estimates to simplify the process.

Warranties and Guarantees

You should look for two different warranties in your company search. A manufacturer's warranty protects you in case of a product defect, while an installer's warranty covers workmanship. While some manufacturers and contractors have lifetime warranties, most are still tied to a specific time period (often ten years.) If you'd like additional coverage, you might be able to pay extra for an extended warranty.

Estimated Timeline

You don't want your flooring work to last longer than needed. Get an estimated timeline up-front and ask about potential delays. Communicate your expectations clearly and get any guarantees in writing.

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Frequently Asked Questions About Flooring in Rockford

What are the best flooring installation prices?

Generally, flooring installation costs in Rockford fall within $0.60 to $4.00 per square foot. An estimate will consider your space's size, the kind of floor you'd like, and the job's complexity. You can find the best price by requesting multiple estimates and comparing them side by side.

See our guides to how much each flooring type typically costs:

What's the most popular flooring material in Rockford?

Most homes in Rockford have a mix of different flooring types, but the most popular in the area is vinyl.

Do Rockford flooring companies need to be licensed?

Flooring contractors don't need a state license to work in Illinois, but they might need local licenses from the cities in their service areas. We recommend contacting the Rockford (Township) government for more information on its requirements.

How do I decide which flooring material is right?

To choose the right flooring material for your space, consider your budget and lifestyle. Some folks prefer to minimize maintenance, while others don't mind the upkeep of a more traditional design.

Just as well, consider the nature of the space itself. Is it exposed to high foot traffic or moisture? What look would go best with the walls, furniture, and trim?

A Rockford flooring installer can discuss all these considerations and more to help you make an informed decision.

What is the average timeline for flooring installation in Rockford?

A simple vinyl floor installation could take just a couple of days. Something more complex, like tile, could require up to a week of work. Your installer will give you an expected timeline based on the experience of the crew, your room's size, and the particular flooring type you've purchased.

To share feedback or ask a question about this article, send a note to our Reviews Team at reviewsteam@thisoldhousereviews.com.

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