This year, Amazon Prime Day kicks off in the early hours of July 8, 2025, and will last through Friday, July 11, 2025. If that 96-hour stretch sounds longer than previous years, that’s because it is—twice as long, to be exact. Traditionally a 48-hour event, Prime Day 2025 will expand into a four-day merchandise marathon featuring an extensive selection of steeply discounted products across every category.
In this primer, we’ll tell you all you need to know about Prime Day this year, including how to sign up for a free Prime trial, get early access to in-demand products, and score the best deals.
When Is Prime Day 2025?
Prime Day 2025 begins Tuesday, July 8, at 12:01 a.m. PDT/3:01 a.m. EDT, and runs through Friday, July 11, 11:59 p.m. PDT/July 12, 2:59 a.m. EDT.
How To Get a Good Deal During Prime Day
Prime Day offers deals on a wide range of products, so we recommend browsing the categories that interest you for available discounts.
Shop Our Expert-Curated Guides
We spent dozens of hours combing through Prime Day deals to pick out the best offers on high-quality home improvement tools, outdoor living products, and more.
Head to the following articles to see our team’s favorite tools, outdoor living gear, and more:
You can also sign up for the This Old House Shopping newsletter to get deals delivered to your inbox during the event.
What Is Amazon Prime Day?
Along with Black Friday and Cyber Monday, Prime Day is among the best annual opportunities to score deals. The kicker? Only active Amazon Prime members can access it. It began in 2015 and continues to grow in scale each year.
Eligibility and Free Trial Tips
Only Amazon Prime members are eligible for Prime Day savings. If you’re not already a Prime member, you can sign up during the event.
Tip: You can also access Prime Day deals when you sign up for a free 30-day trial. Students and adults aged 18–24 are eligible for a free 6-month trial.
Once the trial period ends, Prime membership costs are as follows:
- Standard: $14.99 per month or $139 per year after 30-day trial
- Qualified Assistance Recipients: $6.99 per month after 30-day trial
- Students & Young Adults: $7.49 per month or $69 per year after 6-month trial
In addition to Prime Day, Prime members have access to free two-day shipping, free music and video streaming, access to the Prime streaming service, and promotional perks. There are additional perks for students and government-assisted or income-verified customers.
Invite-Only Deals
Invite-only deals are another sales option, but they require requesting an advanced email notification and purchase link to deals that are likely to sell out. To set up an invite-only deal, browse the deals page and search for invite-only products.
Once you’ve found an invite-only product you’re interested in, request an invitation on the product page near the “Add to Cart” button.
For more information, we recommend visiting Amazon’s invite-only guide.
Amazon Wishlist
If there’s an item you’re hoping goes on sale, add it to your wishlist now. Amazon will send an alert when the item goes on sale. You can also ask Alexa to let you know if anything on your wishlist, save-for-later list, or shopping cart is on sale.
Learn To Spot the Best Deals
While there is no shortage of deals during Prime Day, not all deals are created equal. Here are some tips for making sure you’re getting a good deal.
- Check the percentage off the regular price (20% off or more is often a good deal, depending on the product).
- If the Amazon listing says, “lowest price in 30 days,” it often signifies a steeper discount than usual.
- If they exist, look at different colors or models of the item you want—sometimes there are significant price differences. Many manufacturers also sell last year’s models at a steeper discount.
- Compare prices with other retailers to determine if the Prime Day price is buy-worthy.
How Long Do Prime Day Deals Last?
While many deals run from July 8–11, not every discount lasts all four Prime Days—it all depends on inventory and decisions made behind the scenes by participating brands. Deals that don’t have a red “Lightning Deal” label typically last one to four days. Some items may even stay on sale after July 11, but these run-on discounts are rare.
“Lightning Deals” last only for a limited time—typically about 2 hours—and are staggered across all four days. Lightning deals are also limited by quantity, so popular products may sell out before the time limit. A lightning sale item’s Amazon page will feature a red countdown clock, which lets shoppers know exactly when that lightning deal will end.
Check Amazon’s homepage or your notifications regularly to see what lightning deals are currently in effect. New deals also become available as often as every five minutes, so if you don’t see a product on sale yet, keep checking back regularly.
Where Is Prime Day Available?
In addition to the United States, Prime Day is also an international event. Here is a list of countries participating in Prime Day.
Countries Participating
| Australia | Egypt | Japan | Portugal | Turkey |
| Austria | France | Luxembourg | Saudi Arabia | United Arab Emirates |
| Belgium | Germany | Mexico | Singapore | United Kingdom |
| Brazil | India | Netherlands | Spain | United States |
| Canada | Italy | Poland | Sweden |
Our Conclusion
With a bit of preparation and a few day-of tools, you can score big deals during Prime Day. Knowing what you’re looking for is good, but a little window shopping won’t hurt. The exact brand or model you want may not go on sale, but Amazon offers so many alternatives that you may find an equivalent item at a big discount.
Don’t forget to check the site throughout the 96-hour window since many deals are time-limited.
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Our team focuses on creating in-depth product and service review content. To date, we’ve published over 1,600 reviews on products in the home space, from doorbell cameras and backyard fencing to pool vacuums and snow blowers.
Once we conclude our research, we craft a comprehensive, user-friendly article of recommended products and additional information to help our readers make the right purchase.
