Prime Big Deal Days is Amazon’s major fall shopping event, running Oct. 6–7, 2026, and offering exclusive discounts for Prime members. While the company’s main Prime Day event usually takes place in July, the fall sale is often nicknamed the “October Prime Days,” giving shoppers a second chance to grab big savings ahead of the holiday season.
In this guide, we’ll cover everything you need to know about Prime Big Deal Days, including how to sign up for a free Prime trial, get early access to hot products, and secure the best deals.
What Are Prime Big Deal Days?
Along with Prime Day, Black Friday, and Cyber Monday, Prime Big Deal Days are one of the best annual opportunities to score Amazon deals. The event began in 2022 as the “Prime Early Access Sale” and was renamed “Prime Big Deal Days” in 2023. Amazon created this sales event to give Prime members a second major sales event in the fall, complementing the traditional Prime Day in mid-July.
When Are Prime Big Deal Days 2026?
Prime Big Deal Days 2026 are scheduled for Tuesday, Oct. 6, starting at 12:01 a.m. PT and 3:01 a.m. ET, and will run through Wednesday, Oct. 7, ending at 11:59 p.m. PT and 2:59 a.m. ET on Thursday, Oct. 8.
Throughout the 48-hour event, Amazon will drop new limited-time Today’s Big Deals three times daily: at midnight, 8 a.m., and 1 p.m. PDT. Deals are available while supplies last, so shoppers may want to check back throughout the event for new offers.
Prime Day Eligibility and Free Trials
Only Amazon Prime members are eligible for Prime Big Deal Days savings. If you’re not already a Prime member, you can sign up before or during the event to take advantage of exclusive deals.
Once the trial period ends, a Prime membership comes with the following costs:
- Standard: $14.99 per month or $139 per year after a 30-day free trial
- Prime Access: $6.99 per month after a 30-day free trial for qualifying assistance recipients
- Prime for Young Adults: $7.49 per month or $69 per year after a six-month free trial for eligible 18- to 24-year-olds and higher-education students
In addition to exclusive shopping events, Prime members get fast, free delivery on eligible items, access to Prime Video and Amazon Music, and other membership perks.
How To Spot the Best Deals
Prime Big Deal Days offers discounts across a wide range of products, but not every deal is truly a bargain. Early deals began Sept. 15, giving Prime members a chance to save ahead of the 48-hour event. Prime members can check Amazon’s Prime Big Deal Days page for the latest offers.
Here are some tips to make sure you’re getting the best value:
- Look for the “Lowest price in 30 days” badge, which can indicate a stronger-than-usual discount.
- Check different colors, sizes, or configurations, as less popular variations are often priced lower.
- Consider previous-generation models, especially for electronics, since they’re frequently discounted more heavily than the latest releases.
- Compare prices with other major retailers, many of which run competing sales during Prime Big Deal Days.
- Keep an eye on Lightning Deals and limited-time offers, which often feature some of the steepest discounts but can sell out quickly.
Shopping Tip
- Create a wishlist before Prime Big Deal Days begin and save items you’re interested in. This makes it easier to track price drops and quickly identify genuine deals when the deals start.
Shop Our Expert-Curated Newsletters
We spent dozens of hours scouring Prime Big Deal Days deals to find the best offers on home essentials, kitchen gear, tools, appliances, and more. Check out the This Old House Shopping newsletter for curated recommendations throughout the event. Not subscribed? Sign up today to get the top deals delivered straight to your inbox.
Our Conclusion
Amazon’s Prime Big Deal Days have become a must-shop event, giving Prime members another chance at deep discounts ahead of the holidays. With Lightning Deals, limited-time offers, and exclusive member savings available throughout the event, preparation is key to finding the best value. Stay flexible, compare prices, and check back often to score big savings during this year’s October 6–7 sale.
Why You Can Trust Us
This Old House has empowered homeowners and DIYers for more than four decades with top-notch home improvement advice in the form of television programs, print media, and digital content.
Our team focuses on creating in-depth product and service review content. To date, we’ve published over 1,600 reviews on products in the home space, from doorbell cameras and backyard fencing to pool vacuums and snow blowers.
Once we conclude our research, we craft a comprehensive, user-friendly article of recommended products and additional information to help our readers make the right purchase.
Editorial Independence: It’s worth noting that This Old House has maintained a longstanding policy of editorial independence—the brand does not endorse any product or service mentioned or advertised in its publications. That same standard applies to our digital product reviews: our recommendations are based solely on research, testing, and expert judgment, not advertiser influence.
Our editors regularly evaluate new tools, materials, and home-improvement products firsthand — a tradition rooted in the TOH Editors’ Picks program, where every month our team discovers and tests standout products across every category, from power tools and brooms to entry doors and repair tapes. That hands-on discovery process informs every deal recommendation we make during events like Prime Day.
