When you are looking to install new flooring in your home, you can either choose to hire a professional to take on the task or go the do-it-yourself route. Either way, you will need to determine the perfect flooring for you and evaluate the quality and cost of those floors. Fortunately, there are providers like LL Flooring that make it easy for homeowners to plan and execute a flooring project.
We researched flooring and home remodeling contractors around the country to provide you with an honest recommendation. Keep reading our LL Flooring review to determine if the company is the best option for you.
About LL Flooring
LL Flooring was founded in 1993, when it was known as Lumber Liquidators. After years of service and a little rebranding, LL Flooring is now one of the largest retailers of hardwood flooring in America. It provides solutions for commercial contractors, as well as homeowners who prefer to do the work themselves. Homeowners can even request professional installation services, and LL will arrange for a local contractor to install the new flooring.
Because LL Flooring works with manufacturers and suppliers firsthand, it can offer lower prices to consumers. The team is also working to keep its impact on the environment in mind, claiming that it only purchases from suppliers who use sustainable methods.
The company has hundreds of locations around the country in all but three states. With these many locations, however, the level of customer satisfaction can vary.
Pro Tip
- LL Flooring’s product lineup has deep roots. Under the Lumber Liquidators name, the company built its catalog around proprietary brands including Bellawood prefinished hardwood (which carried a 100-year transferable warranty), Morning Star bamboo flooring, Dream Home laminate, and Lisbon Cork—lines that helped distinguish it from big-box home improvement stores that sell flooring alongside appliances and lawn equipment.
Here are some pros and cons we put together from our LL Flooring review and research:
| Pros | Cons |
|---|---|
|
Hundreds of LL Flooring locations in the U.S. |
No locations in Alaska, Hawaii, or Wyoming |
|
Variety of hardwood flooring options as well as resources for installation services |
Quality of customer service may vary by location |
|
Online tools to plan your project before you buy materials |
Types of Flooring Offered
LL Flooring, formerly known as Lumber Liquidators, provides flooring materials in a variety of colors, styles, and designs. Its website promises to offer its customers low prices.
The company mainly focuses on hardwood flooring varieties, which include solid, engineered, water-resistant, and distressed wood planks. You can choose from the following types of wood:
- Oak
- Maple
- Hickory
- Acacia
- Walnut
Homeowners and commercial contractors can also choose from various plank widths and popular brands to fully customize their designs. Apart from the traditional hardwood flooring, other options from LL Flooring include:
- Laminate flooring
- Bamboo flooring
- Cork flooring
- Vinyl flooring
- Wood-like flooring
- Carpet (select locations)
LL Flooring also provides butcher blocks and moldings for home remodeling projects.
To get started on your project, request an assessment online or over the phone. Then, an independent contractor will visit your home to measure the area and assess its readiness to receive new flooring. The cost of this project assessment is $25, but that will be refunded when you complete a flooring installation order.
While planning your project, you can also get free samples sent to your home to view before ordering your final materials. LL Flooring also has great online tools, like the Picture It! Floor Visualizer, to help you learn more about the different options and imagine the new flooring in your space.
LL Flooring Cost
On its website, LL Flooring claims to offer its customers affordable prices for flooring. Its team negotiates with mills directly in order to access some of the best prices. LL Flooring, in turn, passes the savings on to customers within its stores.
LL Flooring also offers special financing for certain projects with a higher budget. Here are some sample prices for the types of flooring offered:
| Type of Flooring | Starting Cost |
|---|---|
|
Laminate Flooring |
from $0.48 per sq ft |
|
Waterproof Flooring |
from $0.64 per sq ft |
|
Hardwood Flooring |
from $1.98 per sq ft |
|
Bamboo Flooring |
from $1.98 per sq ft |
For instance, to update the flooring in a 275 sq-ft dining room with hardwood planks, your cost will start around $544.50 depending on the design and finish of the materials you choose.
Pro Tip
- When comparing flooring costs, keep in mind that engineered wood flooring uses a solid wood veneer over a fiberboard substrate. As discussed on This Old House, engineered flooring is “very stable” and the wear layer is “actually solid material”—meaning you can sand it two or three times if the veneer is thick enough. This can extend the life of your investment significantly compared to laminate, which is “actually a photograph of wood with a clear coating over it” with no real wood content—but comes at a lower price point.
LL Flooring Locations
LL Flooring, previously known as Lumber Liquidators, has over 400 locations in 47 states across the country. For a full list of its locations and to find a branch near you, visit the Locations page on the company’s website.
The only states that do not have an LL Flooring location are Alaska, Hawaii, and Wyoming.
Pro Tip
- LL Flooring’s nationwide footprint has expanded significantly since its early days. When the company—then known as Lumber Liquidators—first advertised in This Old House Magazine in the early 2000s, it operated a modest network of warehouse-style locations, inviting customers to “come visit our warehouses” in a handful of states. By 2008, the company had grown to over 140 stores nationwide, and it has since more than doubled that count to the 400-plus locations it operates today.
LL Flooring Reviews
Online reviews for LL Flooring show many comments from many unhappy customers, which isn’t uncommon as most flooring companies have a mix of both positive and negative reviews. The company is not accredited with the Better Business Bureau, and its headquarters profile holds a C- rating. Because it has so many locations around the country, each will have its own listing and customer ratings. From our research, we found that this provider’s level of customer service will vary—some locations have an A+ rating, while others were rated a D+.
Satisfied customers noted that they were pleased with their flooring, installation process, and prices, while negative reviews mentioned issues with the company’s billing process, as well as unprofessional service that left behind damage or used the wrong materials.
Check out some LL Flooring reviews from previous customers:
“LL Flooring is BY FAR the BEST flooring company we have ever come to work with. Being in Real Estate I see a lot of different companies and LL Flooring surpasses them all. From the first installation to the last they always check in to make sure everything is going smoothly and that we are happy with everything.“ — Sharon C. via Google in January 2023
“Excellent service. My order arrived quickly and was loaded by the LL staff. The wood was in great condition, we had very few flawed boards (bellawood) I was able to return 3 unused boxes with no restocking fee. Will use LL again.”— Marc G. via Google in October 2023
“Worked with [a service person] at [LL Flooring]. Dude gave me radical information that I never knew I needed about my flooring before talking to him. Huge thanks great support and service. Thanks!” — G’anglo H. via Google in August 2020
“Damaged property during installation and ignores all correspondence regarding repair. They require you to pay 100 percent of costs prior to installation, so if anything goes wrong, good luck getting them to respond- they never do. — Bryan E. via Google on January 2023
Pro Tip
- LL Flooring was formerly known as Lumber Liquidators, a brand that advertised heavily in This Old House Magazine throughout the 2000s. The company’s Bellawood prefinished hardwood line was a flagship product, once endorsed by Bob Vila, who stated: “I liked the quality of the Bellawood flooring so much, I installed it in my own home.” The company has undergone significant rebranding since those years, so shoppers should evaluate its current offerings and reputation independently.
Our Conclusion
To aid you in your search for the best home remodeling contractors, we researched the top companies in the flooring industry. It’s always a good idea to compare costs against multiple providers before making a final decision.
Our LL Flooring review uncovered that the company is widely available around the nation with lots of flooring options to choose from. It even gives customers engaging ways to envision the updates in the home without even starting construction.
When reading comments on third-party customer review sites, we found that customer satisfaction varied by location. We recommend reading reviews for your local office so you know what to expect.
Frequently Asked Questions About LL Flooring
Is LL Flooring the same company as Lumber Liquidators?
Yes, Lumber Liquidators has rebranded and is now known as LL Flooring. The company offers the same products and services, just with a new name.
What is the most durable inexpensive flooring?
Laminate flooring is a good option when you’re looking for a durable material that’s also affordable. To find the best flooring that meets your needs, consult with a service person at LL Flooring. They can discuss your needs and lifestyle, then recommend the flooring option that’s ideal for your home.
Does LL Flooring offer waterproof floors?
Yes, LL Flooring provides tile and vinyl flooring options that come in water-resistant and waterproof designs. To shop for these options on the website, you can select “Waterproof” within the filtering selections.
What is the best flooring for a dog?
Many experts recommend that families with dogs install vinyl flooring in their homes. This type of flooring is often inexpensive and can be scratch-proof and waterproof. These features will come in handy when house training and playing indoors with a dog.