Amazon’s Prime Day (2025): What To Know

Prime Day is a 48-hour sales extravaganza with an extensive selection of discounted merchandise in categories ranging from tools to tech and everything in between. Along with Black Friday, Cyber Monday, and October Prime Day, Prime Day is one of the best days of the year to score deals, but it is only available to active Prime members. In our guide below, we’ll tell you all you need to know about Prime Day this year, including how to find the best deals. 

What Is Amazon Prime Day?

Amazon Prime Day is Amazon’s exclusive sales day for Prime members. It features sales on tens of thousands of products in every category from hundreds of top brands. Prime Day typically takes place in the summer and is one of the major online shopping days of the year, along with October Prime Day (also known as Prime Big Day Deals) and Black Friday and Cyber Monday in November. It began in 2015 and has continued to grow in scale in the decade since. 

When Is Prime Day?

Amazon has not yet announced the dates for Prime Day 2025. Check back here in late June!

Who Is Eligible for Prime Day?

Only Amazon Prime members are eligible for savings on Prime Day. If you’re not yet a Prime member, you still have time to sign up before Prime Day, and you can also use a 30-day free trial to take advantage of Prime Day deals. In addition to Prime Day, Prime members have access to free two-day shipping, free music and video streaming, access to the Prime streaming service, a free year of Grubhub+, and other benefits. 

After the 30-day trial, Prime membership costs $14.99 a month or $139 for the year. Students can get Prime for just $7.49 a month or $69 for the year, and qualified government assistance recipients can get Prime for $6.99 a month.

Where Is Prime Day Available?

In addition to the United States, Prime Day is also an international event. Here is a list of countries besides the U.S. that are participating in Prime Day.

Countries Participating

How To Get a Good Deal on Prime Day

Prime Day offers deals on a wide range of products, so it’s best to browse topics you’re interested in and look for what deals are available. 

Shop Curated Guides

We spent dozens of hours combing through Prime Day deals to pick out the best offers and discounts on high-quality tools, yard products, outdoor tools, tech products, smart home products, and vacuums that are built for the DIYer. 

Here are some pages to bookmark that will be updated on Prime Day with the top deals available. 

Curated Deals Lists

You can also sign up for the This Old House Shopping newsletter to get deals delivered to your inbox during the event.

There are also specific storefronts you can browse, such as the Back to School and the Off to College Shop. There are even some early Prime Day deals already available 33% off an INSIGINA 50-inch TV, 50% off a Ring Video Doorbell, and 45% off an ECHO Show 5 Kids.

Invite-Only Deals

Invite-only deals are another sale option, but they require requesting a notification in advance to deals that are likely to sell out.  To set up an invite-only deal, browse the deals page and search for invite-only products. Once you’ve found an invite-only product you’re interested in, request an invitation on the product page near the “Add to Cart” button. Some of the top invite-only deals to look for include 40% off of Sony headphones and 30% off of Peloton products. 

Amazon Wishlist

If there’s an item that you’re hoping goes on sale, make sure to add it to your wishlist now. Amazon will send an alert when the item goes on sale. You can also ask Alexa to let you know if anything on your wishlist, save-for-later list, or shopping cart is on sale.

Learning To Spot the Best Deals

While there is no shortage of deals on Prime Day, not all deals are created equal. Here are some tips for making sure you’re getting a good deal.

• Check the percentage off the regular price (20% off or more is often a good deal, depending on the product)
• If the Amazon listing says “lowest price in 30 days,” it often signifies that the product has a steeper discount than usual.
• Look at different colors or models of the item you want if they exist—sometimes there are significant differences. Many manufacturers also put last year’s models on sale at a steeper discount.
• Compare with other retailers to check if the Prime Day price is lower than average.

How Long Do Deals Last During Prime Day?

Not every deal lasts throughout the duration of Prime Day. Lightning deals last only for a limited time—typically about 2 hours—and are staggered throughout the course of the two days. Lightning deals are also limited by quantity, so popular products may sell out before the time limit. Check Amazon’s homepage or your notifications regularly to see what lightning deals are currently in effect.  New deals also become available as often as every five minutes, so if you don’t see a product on sale yet, keep checking back regularly.

Our Conclusion

With a little preparation and a few day-of tools, you can score big deals during Prime Day. Knowing what you’re looking for is good—but a little window shopping won’t hurt. The exact brand or model you want may not go on sale, but Amazon offers so many alternatives that you may find an equivalent item at a big discount.

Don’t forget to check the site throughout the 48-hour window since many deals are time-limited.

Why You Can Trust Us

This Old House has empowered homeowners and DIY-ers for more than four decades with top-notch home improvement advice in the form of television programs, print media, and digital content. 

Our team focuses on creating in-depth product and service review content. To date, we’ve published over 1,600 reviews on products in the home space, from doorbell cameras and backyard fencing to pool vacuums and snow blowers.

Once we conclude our research, we craft a comprehensive, user-friendly article of recommended products and additional information to help our readers make the right purchase.