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Much like last Amazon’s summer Prime Day event, October Prime Day (officially known as Prime Big Deal Days) is a 48-hour fall sales extravaganza with an extensive selection of discounted merchandise. During these two days, the retail giant offers some of its biggest deals outside of Prime Day, Black Friday, and Cyber Monday. Prime members can score great prices on electronics, hand and power tools, home and kitchen products, lawn and garden products, and many other categories.
Here’s what you need to know about the two-day shopping event and how to find the best deals.
When is October Prime Day (aka Prime Big Deal Days)?
The October Prime Day dates for 2023 are Tuesday, October 10, and Wednesday, October 11, with the kickoff starting at 3 a.m. Eastern Time. Similar to Prime Day, we anticipate Amazon to release some “early access” deals ahead of the formal sales event.
Prime Big Deal Days sales will be available to Prime members in the United States and the following countries:
Countries Participating in Prime Big Deal Days
Amazon will host separate Prime sales events later in the summer for Egypt, India, Saudi Arabia, and the United Arab Emirates.
What are Prime Big Deal Days?
You might recall that Amazon put on the Prime Early Access Sale around this time last year. Prime Big Deal Days (informally known as October Prime Day) is, for all intents and purposes, the same event. Why the new name? You’ll have to ask Amazon.
So, how does this month’s event differ from the summer Amazon Prime Day? First, October Prime Day is, quite obviously, taking place in October. Second, Amazon is using this month’s 48-hour sale to kick-start the holiday shopping season.
The first Prime Day took place in 2015 as a one-day sale to celebrate Amazon’s 20th anniversary. The event grew to 30 hours in July 2017, eventually expanding to a two-day event. Most of Amazon’s retailers, including national brands and small businesses, participate in the sale. The company offers big discounts on items such as laptops, earbuds, robot vacuums, smart TVs, and Amazon devices such as the Kindle and Echo Dot.
Customers can also qualify for additional incentives with their purchases.
Summertime Prime Day continues to be one of Amazon’s most profitable days. In 2022, sales totaled more than $12 billion in revenue. In fact, Prime Day has gotten so popular that retailers such as Best Buy, Walmart, and Target have begun offering deals on the same day to compete with Amazon.
Is October Prime Day Only for Prime Members?
Only Amazon Prime members are eligible for the sale. However, signing up for a Prime membership on Amazon.com is easy. You can also try the 30-day free trial if the Prime Day deals are your only objective.
A subscription to Amazon Prime costs $14.99 per month or $139 per year, though students can pay half price. In addition to Prime Big Deal Days and regular Lightning Deals, you’ll gain access to perks such as Prime Video, Prime Music, and free one- or two-day shipping on many items.
Prime Free Trial
First-time subscribers are eligible for 30 free days. Since the October version of Prime Day is less than a month away, we recommend signing up soon. You can always cancel your membership before the trial ends.
What Kind of Deals Can I Expect During October Prime Day?
Amazon doesn’t release many specifics about upcoming deals, but looking at previous years’ deals will give you a good idea of what to expect. Here are a few of the categories where you’ll be able to find low prices.
In addition to their own electronics, Amazon typically offers deals on brands such as Sony, Samsung, Toshiba, Bose, and more. Discounts on laptops have historically not been as varied or big as sales during other times of the year, but this may change. Deals on headphones have been popular in recent years, including Sony wireless headphones and Samsung Galaxy Buds Pro.
Substantive discounts on Apple devices such as Macbook, Apple Watch, or Apple AirPods Pro aren’t guaranteed. The timing of these deals depends on Apple’s schedule, which doesn’t always align with Prime Day. Experts think that the iPad Air, iPad Mini, and Macbook Air M1 are most likely to be discounted given the time they’ve been available.
Home and Kitchen
Some of the most-purchased deals in the last three years included iRobot robot vacuums, BlueAir air purifiers, and air fryers. Indoor and outdoor security cameras were also big purchases, as were Instant Pots, SodaStream sparkling water makers, and Dyson vacuums.
Tools and Outdoors
Last year included sales on Makita Cordless Impact Drivers and other tools, including cordless drills, saws, grinders, and power hammers. Amazon also put the Z Grills wood pellet grill on sale. Additionally, they offered steep discounts on First Alert smoke and carbon monoxide detectors.
How To Find the Best Deals During October Prime Day
Most of Amazon’s best deals aren’t advertised until 24 hours before the event, so you’ll need to keep checking to see what’s on sale. Fortunately, plenty of tools help you stay ahead of the sales.
- Deal alerts: You can visit Amazon’s Prime Big Deal Days page any time between now and the beginning of the sale. Amazon will send you push notifications based on your search history and recently viewed items.
- Amazon wishlist: Amazon will alert you when sales begin for any items you’ve saved on your wishlist.
- Alexa reminders: You can ask any Alexa-enabled device to alert you when items in your wishlist, shopping cart, or save-for-later list go on sale. In the past, Amazon has given voice shoppers a 7-hour lead on sales when they ask, “Alexa, what are your deals?”
- The This Old House newsletter: Check out our shop newsletter and weekly email to find the best deals on Prime Day.
Prime Big Deal Days vs. Black Friday
With all the fuss around Prime Big Deal Days, you may be wondering whether you should start your Christmas shopping now or wait until Black Friday or Cyber Monday sales.
Consider that both Amazon’s Prime Day and Prime Big Deal Days only apply to a handful of retailers, so you may not find what you want on sale. Black Friday and Cyber Monday also include a broader range of products and discounts. You don’t need a Prime membership for either sale.
On the other hand, Amazon’s Prime-centric events are smaller, so competition isn’t quite as ruthless and products don’t sell out as quickly. Amazon also makes its deals very easy to find, which means less leg work. If you need or want something sooner than November, you may be better off buying it now since there’s no guarantee it will go on sale later in the year.
With a little preparation and a few day-of tools, you can score big deals during October Prime Big Deal Days. Knowing what you’re looking for is good, but a little window shopping won’t hurt. The exact brand or model you want may not go on sale, but Amazon offers so many alternatives that you may find an equivalent item at a big discount.
Don’t forget to check the site throughout the 48-hour window since many deals are time-limited.
Frequently Asked Questions
What are the differences between Prime Big Deal Days and Prime Membership?
Amazon Prime Day and Prime Big Deal Days are 48-hour sales events that involve many of Amazon’s most popular products. To take advantage of these deals, you’ll need a Prime membership, which gives you access to Amazon’s streaming service Prime Video plus expedited shipping on many products. You can get a free 30-day trial of Amazon Prime and then continue paying $14.99 per month or $139 per year.
What are some of the benefits of Prime Day and Prime Big Deal Days?
The main benefits of Prime Day and Prime Big Deal Days are the great deals on electronics and other popular home, office, and outdoor products. With an Amazon Prime membership, which is required to participate in the sale, you’ll also get perks such as free shipping and access to Prime Music and Prime Video.
What items can you buy during Prime Day and Prime Big Deal Days?
Amazon doesn’t release specifics about what items you can buy during October Prime Big Deal Days until right before the event, but we know that the company’s electronic products will receive discounts of up to 55%. Items across all categories will also go on sale, so you’ll need to check back and use tools such as Deal Alerts and Alexa reminders to find the best deals.
What are the dates for Prime Big Deal Days?
October 2023 Prime Big Deal Days dates are October 10 and October 11.
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