Elm Street Technology and This Old House Ventures, LLC, Announce the Launch of the This Old House Real Estate Network
New digital media enterprise will deliver branded home-related content, tools, and advertising solutions to the real estate industry and provide consumers with access to the content library from This Old House, the home category’s most trusted enthusiast resource
Greensboro, NC, and Stamford, CT — February 2, 2017 – Today, Elm Street Technology (EST) and This Old House Ventures, LLC, (TOHV) announced a partnership that aims to provide the real estate industry and its practitioners with rich home-related content and tools to enhance the value of their real estate search websites for consumers. The new venture, to be known as This Old House Real Estate Network (TOHREN) will syndicate a large portion of the This Old House content library for promotion on the websites of real estate MLSs, brokers, and other providers of a listing search experience for consumers.
Headed by a team of well-known real estate entrepreneurs, including EST President Prem Luthra, TOH is designing a comprehensive content, distribution, and digital media network that will leverage third-party websites in the real estate vertical. This Old House Real Estate Network—a fully scalable network of MLS, broker, and other real estate search websites that want to expand the content experience for their consumers beyond just listings search—will provide members with the ability to publish valuable TOH content, including articles, videos and tools, and the opportunity to monetize their sites via relevant advertising sourced from TOH. Consumers will benefit by gaining immediate access to expert advice about a wide range of related topics, including how to work with a mortgage or real estate professional, how to choose renovation projects that add to a home’s value, and tips about getting your house ready for sale.
“This Old House Real Estate Network will offer incredible value to the real estate industry in several ways,” Luthra says, “including access to the archive of rich content that This Old House has delighted consumers with on television, print, and digital media for decades.”
“Developing deep partnerships within the real estate industry has been a long-standing goal of This Old House due to the increased volume of home-improvement projects consumers initiate when they’re preparing to sell a home and move into another one," says Eric Thorkilsen, CEO of This Old House Ventures, LLC. “We want to partner with the industry to expand the content experience of the traditional real estate search website and create deeper engagement with the consumer for the real estate professional.”
Luthra notes that providing useful and trusted content will not only increase engagement and session time with consumers but will also provide truly relevant home-improvement, decorating, and other home-related resources, including exclusive video segments from the popular, Emmy-winning This Old House TV show, that will serve as a continuing engagement tool for agents to turn their consumers into clients for life.
“The other unique ways that TOHREN will serve our real estate professionals,” Luthra continues, “is by providing publishers with an additional income stream by selling noninvasive advertising opportunities created around their content in exchange for a revenue-sharing opportunity.”
“And finally, there is inherent value in an association and partnership with a brand as well-known and well-respected by consumers as This Old House. Real estate companies in the TOHREN network can promote this association as a means of building greater credibility with consumers, while providing consumers with meaningful content that will have them returning for more.”
About Elm Street Technology
Elm Street Technology offers a portfolio of real estate technology and marketing services companies that provides one vendor, one point of contact, one solution fully fused into one platform to deliver a single source for new leads, client relationship management, and client retention tools for agents, teams and brokerages. Elevate from Elm Street Technologies is the single solution that real estate professionals need to handle the marketing while brokers and agents handle the business, including high end IDX websites, lead generation tools, powerful CRM and incubation tools, mobile app, social media management and blogging, and client retention tools. For more information, call 1-866-353-3456.
About This Old House Ventures, LLC
This Old House Ventures, LLC, is the No. 1 multiplatform home-enthusiast brand, serving more than 62 million consumers each month with trusted information and expert advice through its award-winning television shows, This Old House and Ask This Old House, its highly regarded This Old House magazine and its inspiration and information-driven digital properties, including thisoldhouse.com. This Old House and Ask This Old House are produced by This Old House Ventures, LLC, and are presented on PBS by WGBH Boston. National underwriting for This Old House television is provided by GMC, The Home Depot, State Farm Insurance Company, Lumber Liquidators, and Gorilla Glue. Established as This Old House Ventures, LLC, the company is headquartered in Stamford, CT, with offices in New York, Detroit, Chicago, Los Angeles, San Francisco, Atlanta, and Concord, MA.
Elm Street Technology
FerenComm for This Old House Ventures