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5 Best Flooring Companies in Madison, WI

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Written By Max Peterson|Last Updated: April 18, 2024

If you're one of the many Madison residents with little ones, you might be considering a new floor that can resist spills and stand up to after-school hijinks. With an expert local flooring installer by your side, you'll feel more confident choosing the right design. These Madison, WI flooring installers offer a comprehensive selection, a knowledgeable team, and excellent value.

Best for Eco-Friendly Options
4.5
  • International product catalog
  • In-home consultations
  • Highly positive reputation among customers
Most Convenient
4.5
  • Complementary in-home consultations
  • Wide variety of product choices
  • Products for every budget/style/need
Best for Hardwood
4.5
  • Hundreds of locations across U.S. and Canada
  • DIY-friendly
  • Affordable prices and special financing options

5 Best Flooring Companies in Madison

LL Flooring Logo

LL Flooring

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4.4/5
Based on 80 customer reviews.

Services Offered

Laminate FlooringVinylNatural StoneHardwood Flooring

Highlights

  • Clear pricing policy
  • Accessible customer support team
  • Free quote
4615 Verona Rd, Madison, WI 608-620-7306 llflooring.com
Stone Concepts Logo

Stone Concepts

4.7/5
Based on 77 customer reviews.

Services Offered

Natural StoneHardwood FlooringRepairFloor CleaningTiles

Highlights

  • Informative resources
  • Accessible customer support team
  • Clear pricing policy
2111 Eagle Dr, Middleton, WI 608-820-1111 stoneconceptscorp.com
Eco-Friendly Flooring Logo

Eco-Friendly Flooring

4.6/5
Based on 19 customer reviews.

Services Offered

StairsRepairNatural StoneVinylWaterproofingTiles

Highlights

  • Accessible customer support team
  • Informative resources
  • Clear pricing policy
931 E Main St, Madison, WI 608-441-3265 ecofriendlyflooring.com
CTW Abbey Carpet & Floor Logo

CTW Abbey Carpet & Floor

4.6/5
Based on 103 customer reviews.

Services Offered

Laminate FlooringTilesVinylFloor CleaningNatural StoneCarpetsHardwood Flooring

Highlights

  • Free quote
  • Clear pricing policy
  • Accessible customer support team
4313, 4920 Triangle St, McFarland, WI 608-222-5071 ctwflooring.com

More Local Flooring Companies

Sergenian's Floor Coverings - Residential Showroom

User Reviews: 4.5/5 

2801 W Beltline Hwy
Madison, WI 53713

FLOOR360

User Reviews: 4.5/5 

5117 Verona Rd
Fitchburg, WI 53711

H&R Carpets Inc

User Reviews: 4.4/5 

608 E Main St
Waunakee, WI 53597

Sergenian's Floor Coverings - Commercial Sales and Distribution Center

User Reviews: 4.2/5 

3812 Kipp St
Madison, WI 53718

Bisbee's Flooring Center

User Reviews: 4.2/5 

5704 US-51
McFarland, WI 53558

CS4 Flooring & Design

User Reviews: 4.2/5 

2125 S Stoughton Rd
Madison, WI 53716

Canales Flooring

User Reviews: 4.6/5 

W4730 WI-16
Rio, WI 53960

Cross Town Floors

User Reviews: 4.1/5 

N3875 Business 26
Jefferson, WI 53549

Buehler Interiors

User Reviews: 4.6/5 

1900 12th St
Monroe, WI 53566

To share feedback or ask a question about this article, send a note to our Reviews Team at reviewsteam@thisoldhousereviews.com.

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Facts about Madison
Average Max Temp:55°F
Average Min Temp:38°F
Average Monthly Precipitation:2.93"
Median Home Size:1936 sqft
Homeownership Rate:58%
Most Popular Flooring Type:Hardwood

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Popular Types of Flooring

Flooring varies greatly in price and design. Here's what to know about each type.

Hardwood Flooring

The appeal of hardwood floors stands the test of time. With options including cherry, maple, walnut, oak, and more, it can fit any design without sacrificing durability. Despite its allure, hardwood comes with a higher price tag. You also need to stick to a consistent refinishing schedule every few years, filling in the gaps with specialty cleaners. The more time you invest in maintenance, the longer your floors will last.

Engineered Wood Flooring

Engineered wood offers you the timeless look and resilience of hardwood without the extra maintenance. Typically, it uses a layer of real hardwood bonded over a plywood substrate. Despite the lower retail cost, it might feel more hollow to walk on, and the slender hardwood layer can only be refinished a single time. That said, its lower propensity to warp could still make it a good investment.

Laminate Flooring

Laminate floors come in wood and tile finishes, but they all have a particle board base. A strong plastic coating gives them defense against scratches and simplifies cleaning. However, it's more susceptible to water damage and chipping.

Vinyl Flooring

Vinyl flooring has excellent water and fading resistance and requires minimal upkeep. Popular options include luxury vinyl tile (LVT) and luxury vinyl plank (LVP), with both having equal durability and long-lasting nature depending on the model you buy. Their price point sits comfortably between wood and laminate.

Tile Flooring

Tile flooring is another classy design that can last for years. Like vinyl, it requires minimal maintenance and is easy to clean. As such, it's perfect for moisture-prone spaces like kitchens and bathrooms. However, it might not work well for bedrooms and living rooms since it's cooler and less grippy to walk on. Pricing fluctuates between styles, with ceramic less expensive than porcelain.

Stone Flooring

Stone floors are among the most waterproof available. You can choose from a variety of bold design options, including travertine, granite, marble, and sandstone. Despite its unique flair, it's not easy to clean, and long-term maintenance could be a bit more expensive.

Linoleum Flooring

Linoleum is made from cork and linseed oil and can last for many years if maintained properly. It’s a cost-effective option with many design possibilities. However, the softer material is easier to damage, and it's known to fade with sunlight exposure. It’s also not suitable for moisture-prone spaces like kitchens and bathrooms.

Carpet

Of all flooring options, carpet is one of the most affordable. It lends a comfortable feel to a room and absorbs noise effectively. Unlike hard floors, carpet removes concerns about scratches or dents, and the extra padding is much safer for young children. However, carpet requires considerable effort to keep clean, especially if you have pets. The fibrous material retains stains, dampness, smells, and allergens.

How to Choose a Madison Flooring Company

Choosing a floor covering provider is just as influential as choosing a design. To ensure you get the most value, consider each of the following criteria.

Reputation and Reviews

The most crucial thing to research about any flooring company is its reputation. Check review sites like the Better Business Bureau (BBB), Yelp, Google, and Trustpilot to see what previous clients have to say. Even the best flooring installers will have both positive and negative reviews. Look for how a company deals with complaints and interacts with others. If it strives for a satisfactory resolution and acts in good faith, that's an encouraging sign. However, if it's dismissive or has a high negative-to-positive review ratio, it's advisable to avoid working with it.

Portfolio and References

Most flooring companies keep portfolios of their past projects. We recommend requesting a copy so you can examine the crew's craftsmanship. It's also customary to ask for references from former customers. Once you have their contact information, get in touch and ask about their experiences.

Specialization and Services

No two companies have the same experience or product offerings. You should find one that specializes in the material or type of floor you're interested in. An installer's service offerings can also make a difference. At the very least, you should choose a provider that will dispose of your old flooring materials. However, providers can also offer hardwood refinishing or design consultations.

Cost

While price shouldn't be the most important factor when choosing a flooring installer, it's still important to find one that respects your budget. We recommend getting quotes from multiple companies to compare labor costs. You can do this fully online or by requesting free in-home estimates.

Warranties and Guarantees

You should look for two different warranties in your company search. A manufacturer's warranty protects you in case of a product defect, while an installer's warranty covers workmanship. Depending on the installer and flooring brand you choose, warranty coverage could be limited to a fixed term. In other instances, it continues for the life of the floor. Ask a company about its warranty terms, including extensions that could give you longer coverage.

Estimated Timeline

You don't want your flooring work to last longer than necessary. Get an estimated timeline up-front and ask about potential delays. Express your expectations clearly and secure any guarantees in writing.

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Frequently Asked Questions About Flooring in Madison

What are the best flooring installation prices?

Generally, flooring installation costs in Madison range from $0.60 to $4.00 per square foot. An estimate will consider your space's size, the kind of floor you'd like, and the job's complexity. You can discover the best price by requesting multiple estimates and comparing them side by side.

See our guides to how much each flooring type typically costs:

What are some of the most popular types of flooring in Madison?

Most homes in Madison have a mix of different flooring types, but the most popular in the area is hardwood.

Do Madison flooring companies need to be licensed?

In Wisconsin, flooring companies must be certified Dwelling Contractors. This credential, issued by the Department of Safety and Professional Services, shows that a business is financially responsible, holds a surety bond, and carries liability insurance as required by law. Each crew member must also hold a Dwelling Contractor Qualifier license demonstrating sufficient knowledge and experience.

Who is the largest flooring manufacturer?

Mohawk is the largest flooring manufacturer as of 2023, producing engineered wood, carpet, vinyl and laminate coverings.

How do I decide which flooring material is right?

Consider your budget and lifestyle to determine which flooring material is the best fit for you. Some homeowners want to keep things straightforward with a durable, resilient material like vinyl. Others don't mind the maintenance of hardwood if it means they get a timeless appearance.

Other questions to consider include:

  • Does the room see a lot of moisture or foot traffic?
  • What style best compliments my walls, furniture, and millwork?
  • What are the long-term benefits of choosing one material over another?
Many Madison flooring companies offer consultation services to help you make the most informed decision. We encourage you to take advantage of them if you're undecided.

To share feedback or ask a question about this article, send a note to our Reviews Team at reviewsteam@thisoldhousereviews.com.