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  • Written by
    Max Peterson
  • Fact Checked
  • Updated

If you're one of the many Madison residents with young children, you might be considering a new floor that can resist spills and stand up to after-school hijinks. With an experienced flooring expert by your side, you'll feel more confident choosing the right design. Begin your flooring company search with these Madison, WI providers.

Best for Eco-Friendly Options
Floor Coverings International logo
4.5/5

Ratings are based on our detailed proprietary methodology and review standards.

  • International product catalog
  • In-home consultations
  • Highly positive reputation among customers
Most Convenient
Empire Today logo
4.5/5

Ratings are based on our detailed proprietary methodology and review standards.

  • Complementary in-home consultations
  • Wide variety of product choices
  • Products for every budget/style/need
Best for Hardwood
LL Flooring logo
4.5/5

Ratings are based on our detailed proprietary methodology and review standards.

  • Hundreds of locations across U.S. and Canada
  • DIY-friendly
  • Affordable prices and special financing options

5 Best Flooring Companies in Madison

Brands are algorithmically curated from a database of local service providers near you. We require a minimum number of Google reviews and average ratings for provider inclusion.

Featured Partner
Floor Coverings International Madison Logo
Top Rated

Floor Coverings International Madison

4.6/5

Ratings are based on our detailed proprietary methodology and review standards.

Based on 113 reviews


6524 Seybold Rd Suite A, Madison, WI 53719

(608) 580-5299

madison.floorcoveringsinternational.c...
Featured Partner
LL Flooring Logo
Top Rated

LL Flooring

4.4/5

Ratings are based on our detailed proprietary methodology and review standards.

Based on 80 reviews


4615 Verona Rd, Madison, WI 53711

(608) 620-7306

www.llflooring.com/stores/wi/madison/...
Stone Concepts Logo

Stone Concepts

4.7/5

Ratings are based on our detailed proprietary methodology and review standards.

Based on 77 reviews


2111 Eagle Dr, Middleton, WI 53562

(608) 820-1111

www.stoneconceptscorp.com
Eco-Friendly Flooring Logo

Eco-Friendly Flooring

4.6/5

Ratings are based on our detailed proprietary methodology and review standards.

Based on 19 reviews


931 E Main St, Madison, WI 53703

(608) 441-3265

www.ecofriendlyflooring.com
CTW Abbey Carpet & Floor Logo

CTW Abbey Carpet & Floor

4.6/5

Ratings are based on our detailed proprietary methodology and review standards.

Based on 103 reviews


4313, 4920 Triangle St, McFarland, WI 53558

(608) 222-5071

www.ctwflooring.com

Facts about Madison

  • Average Max Temperature:
    55°F
  • Average Min Temperature:
    38°F
  • Average Daily Precipitation:
    0.10”
  • Median Home Size:
    1,936 sqft
  • Homeownership Rate:
    58%
  • Most Popular Flooring Type:
    Hardwood

Popular Types of Flooring

Flooring varies greatly in price and design. Here's what to know about each type.

Hardwood Flooring

The appeal of hardwood floors stands the test of time. With options including walnut, oak, cherry, maple, and more, it can fit any design without sacrificing durability. However, it's among the priciest of flooring materials and requires significant upkeep. At a minimum, you'll need to use specialty cleaning products regularly and refinish the floor every few years. Since it's susceptible to water damage, it's also not suitable for bathrooms, laundry rooms, or basements.

Engineered Wood Flooring

Engineered wood gives you the aesthetic of hardwood without the strict maintenance. They use a plywood substrate with a layer of real hardwood on top – ultimately saving you money. Despite the lower retail cost, it might feel more hollow to walk on, and the slender hardwood layer can only be refinished once. That said, its lower propensity to warp could still make it an intelligent investment.

Laminate Flooring

Laminate is another affordable flooring option, consisting of a particleboard base, wood or tile finish, and protective plastic coating. It's scratch-resistant, easy to clean, and available in countless different styles and colors. However, it chips easily and is susceptible to moisture damage.

Vinyl Flooring

Vinyl flooring has superior moisture and fading resistance and is easy to maintain. Popular options include luxury vinyl plank (LVP) and luxury vinyl tile (LVT), with both having equal durability and long-lasting nature depending on the model you buy. The cost of installing vinyl flooring sits comfortably between wood and laminate.

Tile Flooring

Tile flooring is excellent for bathrooms, kitchens, and other moisture-prone areas. It offers years of life with little need for maintenance, and is available in many colors, materials, and patterns. However, it might not work well for living rooms and bedrooms since it's cooler and less grippy to walk on. The cost differs between styles, with ceramic less expensive than porcelain.

Stone Flooring

Stone floors are among the most waterproof available. You can choose from a variety of bold design options, including granite, sandstone, marble, and travertine. Despite its unique flair, it's not easy to clean, and long-term maintenance could be a bit more expensive.

Linoleum Flooring

With proper maintenance, linoleum floors can endure for decades. It is an affordable choice with many methods for personalization. However, it can readily become damaged and has been known to lose its original coloring when exposed to direct sunlight. Direct sunlight also leads linoleum to lose color over time, and it might not work well for moisture-prone spaces.

Carpet

Carpet is the most affordable flooring option. It can make a space feel more comfortable and is great for reducing sound. You don’t have to worry about scratches or dents, and the cushioning makes it a safer choice for young children. However, the fibrous material easily holds onto stains, odors, and moisture, which isn't ideal for pet owners or allergy sufferers.

How to Choose a Madison Flooring Company

Choosing a floor covering provider is just as influential as choosing a design. To ensure you get the most value, consider each of the following criteria.

Reputation and Reviews

The most crucial thing to research about any flooring company is its reputation. Check review sites like the Better Business Bureau (BBB), Yelp, Trustpilot, and Google to see what previous clients have to say. Even the most reliable flooring installers will have both positive and negative reviews. Look for how an installer handles complaints and interacts with others. If it strives for a satisfactory resolution and acts in good faith, that's an encouraging sign. However, if it's argumentative or has a high negative-to-positive review ratio, it's advisable to avoid working with it.

Portfolio and References

A good flooring company will be happy to show you portfolios of its previous work. Closely inspect each listed project and ask questions as you have them. Portfolios might also include references from past customers. Request their contact information so you can discuss their interactions and thoughts about the company.

Specialization and Services

Look for a provider that specializes in the type of flooring you're interested in. For example, a crew might be experienced with carpet but not tile. A company's service offerings can also make a difference. At the very least, you should choose a provider that offers to haul away your old flooring materials. However, businesses can also offer hardwood refinishing or design assistance.

Cost

Cost is important to consider, but it should be less important than quality in your selection process. We recommend getting multiple different quotes for your flooring job to compare pricing and workmanship. Many companies offer on-site and online estimates to simplify the process.

Warranties and Guarantees

You should look for two different warranties in your company search. A manufacturer's warranty protects you in case of a product defect, while an installer's warranty covers workmanship. Depending on the installer and flooring brand you pick, warranty protection could be limited to a fixed term. Other times, it continues for the life of the floor. Ask a company about its warranty terms, including extensions that could give you longer coverage.

Estimated Timeline

You don't want your flooring work to last longer than expected. Get an estimated timeline up-front and ask about potential delays. Communicate your expectations clearly and secure any guarantees in writing.

Frequently Asked Questions about Flooring in Madison

Other Flooring Resources

Sources