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5 Best Flooring Companies in Santa Cruz, CA

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Written By Max Peterson | Last Updated: February 05, 2024

Installing new flooring is a substantial job, and it's simple to get lost in all the plentiful design and material options. A local expert in Santa Cruz can help you choose the right floor and install it to last. Begin your flooring company search with these Santa Cruz, CA providers.

Best for Eco-Friendly Options
4.5
  • International product catalog
  • In-home consultations
  • Highly positive reputation among customers
Most Convenient
4.5
  • Complementary in-home consultations
  • Wide variety of product choices
  • Products for every budget/style/need
Best for Hardwood
4.5
  • Hundreds of locations across U.S. and Canada
  • DIY-friendly
  • Affordable prices and special financing options

5 Best Flooring Companies in Santa Cruz

LL Flooring (Lumber Liquidators) Logo

LL Flooring (Lumber Liquidators)

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4.3/5
Based on 50 customer reviews.

Services Offered

Commercial Flooring Laminate Flooring Engineered Hardwood Hardwood Flooring Vinyl Waterproofing Tiles

Highlights

  • Accessible customer support team
  • Free quote
  • Clear pricing policy
942 Blossom Hill Rd, San Jose, CA 669-444-1824 llflooring.com
Warehouse Direct Flooring Outlet Logo

Warehouse Direct Flooring Outlet

4.4/5
Based on 23 customer reviews.

Services Offered

Prefinished Vinyl Laminate Flooring Carpets Custom Rugs Residential Flooring Hardwood Flooring Refinishing Tiles

Highlights

  • Clear pricing policy
  • Accessible customer support team
  • Informative resources
320 Coral St A, Santa Cruz, CA 831-429-8221 wdinteriors.com
Diaz Hardwood Floors Logo

Diaz Hardwood Floors

4.4/5
Based on 34 customer reviews.

Services Offered

Repair Refinishing Residential Flooring Hardwood Flooring

Highlights

  • Informative resources
  • Free quote
1345 Thompson Ave, Santa Cruz, CA 831-239-1867 diazfloors.com
Bay Area Floors Logo

Bay Area Floors

4.4/5
Based on 24 customer reviews.

Services Offered

Engineered Hardwood Commercial Flooring Carpets Hardwood Flooring Refinishing Repair Stairs Vinyl Residential Flooring Tiles

Highlights

  • Informative resources
  • Free quote
  • Clear pricing policy
2617 41st Ave, Soquel, CA 831-662-3000 bay-area-floors.com

More Local Flooring Companies

Samaya's EcoFlooring & Design Center

User Reviews: 4.4/5 

3155 Porter St
Soquel, CA 95073

Van Briggle Floors

User Reviews: 4.6/5 

950 S McGlincy Ln
Campbell, CA 95008

Slaughterbeck Floors, Inc.

User Reviews: 4.6/5 

730 Camden Ave
Campbell, CA 95008

Lawrence Flooring & Interiors

User Reviews: 4.4/5 

470 Vandell Way
Campbell, CA 95008

Murison's Flooring America

User Reviews: 4.2/5 

5406 Thornwood Dr
San Jose, CA 95123

Silicon Valley Flooring Inc

User Reviews: 4.7/5 

320 Turtle Creek Ct unit a
San Jose, CA 95125

Carpeteria Flooring Centers

User Reviews: 4.3/5 

415 E Hamilton Ave
Campbell, CA 95008

Floors Plus

User Reviews: 4.2/5 

16195 Monterey Hwy #20
Morgan Hill, CA 95037

Elephant Floors

User Reviews: 4.7/5 

950 E El Camino Real
Sunnyvale, CA 94087

To share feedback or ask a question about this article, send a note to our Reviews Team at reviewsteam@thisoldhousereviews.com.

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Facts about Santa Cruz
Average Max Temp: 70°F
Average Min Temp: 49°F
Average Monthly Precipitation: 3.06"
Median Home Size: 1775 sqft
Homeownership Rate: 60%
Most Popular Flooring Type: Hardwood

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This Old House empowers homeowners with the knowledge and tools they need to tackle various projects and navigate the complexities of homeownership.

Popular Types of Flooring

Flooring varies greatly in price and design. Here's what to know about each type.

Hardwood Flooring

The appeal of hardwood floors stands the test of time. With options including walnut, maple, oak, cherry, and more, it can fit any design without sacrificing durability. However, it's one of the most expensive flooring materials and requires significant upkeep. At a minimum, you'll need to use specialty cleaning products regularly and refinish the floor every few years. Since it's susceptible to water damage, it's also not suitable for bathrooms, basements, or laundry rooms.

Engineered Wood Flooring

Engineered wood gives you the beauty of hardwood without the demand for regular maintenance. They use a plywood base with a layer of real hardwood on top – ultimately saving you money. Despite the lower retail cost, it might feel more hollow to walk on, and the slender hardwood layer can only be refinished one time. That said, its lower propensity to warp could still make it a worthy investment.

Laminate Flooring

Laminate floors come in tile and wood finishes, but they all have a particle board base. A strong plastic coating gives them defense against scratches and simplifies cleaning. However, it's more susceptible to water damage and chipping.

Vinyl Flooring

Vinyl flooring has excellent water and fading resistance and is easy to maintain. Popular options include luxury vinyl plank (LVP) and luxury vinyl tile (LVT), with both having equal strength and long-lasting nature depending on the model you buy. Their price point sits comfortably between wood and laminate.

Tile Flooring

Tile flooring is another classy design that can last for years. Like vinyl, it requires minimal maintenance and is simple to clean. As such, it's an ideal choice for moisture-prone spaces like kitchens and bathrooms. However, it might not work well for living rooms and bedrooms since it's cooler and less grippy to walk on. Pricing fluctuates between styles, with ceramic less expensive than porcelain.

Stone Flooring

Stone floors are among the most waterproof available. You can choose from a variety of bold design options, including travertine, granite, sandstone, and marble. Despite its unique flair, it's not easy to clean, and long-term maintenance could be a bit more expensive.

Linoleum Flooring

With proper maintenance, linoleum floors can last for decades. It is a cost-effective choice with various alternatives for personalization. However, it can readily get dented or scratched and has been known to fade when exposed to direct sunlight. Direct sunlight also leads linoleum to lose color over time, and it might not work well for damp locations.

Carpet

Carpet is the most affordable flooring option. It can make a space feel more cozy and is great for reducing sound. You don’t have to be concerned with scratches or dents, and the cushioning makes it a safer choice for young children. However, the fibrous material easily retains odors, stains, and moisture, which isn't ideal for allergy sufferers in Santa Cruz's perennially-high pollen levels.

How to Choose a Santa Cruz Flooring Company

Choosing a floor installer is just as significant as choosing a design. To ensure you get the most value, consider each of the following criteria.

Reputation and Reviews

The most crucial thing to research about any flooring company is its reputation. Check review sites like Google, Yelp, Trustpilot, and the Better Business Bureau (BBB) to see what previous clients have to say. Every flooring installer will have a mix of compliments and criticism online. If a company addresses issues in an amicable and satisfactory way, it's generally a good sign. However, if you find more negative reviews than positive ones, it's better to avoid working with it.

Portfolio and References

A trusted flooring company will be happy to show you portfolios of its previous work. Carefully scrutinize each listed project and ask questions as you have them. It's also good practice to ask for references from previous customers. Once you have their contact information, contact them to ask about their experiences.

Specialization and Services

No two companies have the same experience or product offerings. You should find one that specializes in the material or type of floor you're interested in. Equally important is a company's service offerings. At the very least, it should offer cleanup and haul-away for your old flooring materials. However, if you're feeling lost in all the material, color, and style choices, you can also look for contractors with design teams.

Cost

While price shouldn't be the most important factor when choosing a flooring provider, it's still important to find one that honors your budget. We recommend getting quotes from at least three companies to compare labor costs. You can do this fully online or by requesting free in-home estimates.

Warranties and Guarantees

You should look for two different warranties in your company search. A manufacturer's warranty protects you in case of a product defect, while an installer's warranty covers workmanship. Depending on the installer and flooring brand you choose, warranty coverage could be limited to a fixed term. In other instances, it continues for the life of the floor. Ask a company about its warranty terms, including extensions that could give you longer coverage.

Estimated Timeline

You don't want your flooring project to last longer than expected. Get an estimated timeline up-front and ask about potential delays. Communicate your expectations clearly and secure any guarantees in writing.

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Frequently Asked Questions About Flooring in Santa Cruz

What are the best flooring installation prices?

Generally, flooring installation costs in Santa Cruz fall within $0.60 to $4.00 per square foot. An estimate will factor in your space's size, the style of floor you'd like, and the job's complexity. You can discover the best price by requesting multiple estimates and comparing them side by side.

See our guides to how much each flooring type typically costs:

What are some of the most popular types of flooring in Santa Cruz?

Most homes in Santa Cruz have a mix of different flooring types, but the most popular in the area is hardwood.

What are the licensing laws for Santa Cruz flooring companies?

The California Contractors State License Board (CSLB) requires flooring companies to hold a C-15 Flooring and Floor Covering license. Each businessowner seeking a license must pass trade, legal, and asbestos safety exams. They must also clear comprehensive background checks.

What is the average timeline for flooring installation in Santa Cruz?

The average timeline to install a new floor depends on:
  • The model and material of floor
  • The size of your space
  • Your installer's experience
For a 500-square-foot space, installation could take just a few days. More intricate jobs, such as tile installs, could take up to a week.

Are there environmentally friendly flooring options in Santa Cruz?

Many, but not all, Santa Cruz flooring companies offer environmentally-friendly options. Your estimator can point you toward recycled, sustainably harvested and reclaimed coverings. They can also discuss options to repurpose your old flooring.

To share feedback or ask a question about this article, send a note to our Reviews Team at reviewsteam@thisoldhousereviews.com.

Other Flooring Resources

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