"The biggest 'wow' factor a room can have is when you use something in a nontraditional way." That's how Josh Kilmer-Purcell and Brent Ridge
think when designing a space, a philosophy reflected in Beekman 1802 Style
, their new book. They like the idea of covering walls with home-center ceiling medallions, louvered shutters, or even open books (really). They've lined walls with faux-tin ceiling tiles and nestled mitered strips of picture molding together to create a dramatic chevron effect. What inspires them? "A lot of times our ideas come from going to big-box stores and seeing what's on clearance. Scoring a bulk quantity of something for very little investment really makes us more creative. We have nothing to lose!" Here, a few designs they love.