view of a kitchen in bright yellows and greens with a view to the door leading out to the patio
Photo: Mark Lohman
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Why The Ultra-Premium Price Tag?

The new premium paints contain a higher proportion of solids, mostly costly pigments, which provide fade-resistant, vibrant color. That means your walls will stand up to full sun exposure in that south-facing dining room—and repeat cleanups. "Using premium paints saves the customer money in the long run," says Mario Guerin, a Chicago-based painting contractor, "because the paint job lasts longer."
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