"You Can Sell this House Yourself."
FSBO, the more and more familiar acronym that stands for "For Sale By Owner," works. Sellers with the stamina to create a marketing plan, list a house online, field possible buyers' responses, arrange showings and see a deal through to closing can save a bundle by putting the cash that would have covered the agent's commission directly into their pockets.
Brooklyn's Brickner says, "There is a lot of savings to be had. Now with Craigslist and other Internet sites, it's easier than ever before. But it takes a certain kind of person to deal with the minutiae of trying to sell a piece of property." Just not always the broker kind of person.