The chief difference between a $50 premium paint and a superpremium one that costs twice as much is the type and amount of pigments. These finely ground minerals comprise up to 70 percent of the paint's weight, compared with about 30 percent for an ordinary premium brand. Lift a can from Fine Paints of Europe or Farrow & Ball and you can feel the extra heft of the pigments. The payoff: more vivid colors, fewer coats, and a longer-wearing finish.
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