collection of green v o c safe paint
Photo: Don Penny/Time Inc Digital Studio
« »

What's Up With That $100 Can of Paint?

The chief difference between a $50 premium paint and a superpremium one that costs twice as much is the type and amount of pigments. These finely ground minerals comprise up to 70 percent of the paint's weight, compared with about 30 percent for an ordinary premium brand. Lift a can from Fine Paints of Europe or Farrow & Ball and you can feel the extra heft of the pigments. The pay­off: more vivid colors, fewer coats, and a longer-wearing finish.
Ask TOH users about Painting

Contribute to This Story Below

    More in Painting & Finishes