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Best New Green Materials for Your Interior

Natura Paint

A strong odor is often the price you pay for a fresh coat of interior paint. Zero-VOC paints combat that common complaint but at the expense of color choice, since traditional colorants add to VOC levels. Thanks to Benjamin Moore's patented waterborne colorant system, you can have fast dry time (about 30 minutes) with virtually no odor in all 3,500 Benjamin Moore colors (Landscape #430 shown here). You can also expect easy application, excellent hide, and outstanding durability. What's more, in laboratory tests of indoor air quality, Natura released fewer total volatile organic compounds after painting than other zero-VOC paints. The series includes a primer and three sheens (flat, eggshell, and semigloss).

About $50 per gallon; Benjamin Moore

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AMERICA'S MOST TRUSTED HOME IMPROVEMENT BRAND