In both of her small showrooms, Carlson takes a soft-sell approach. "We don't try to push green on our customers," she says. "Rather, we see any small change or substitution to be beneficial. Some of our customers come in because they like the look of the materials, and green is a secondary benefit. But we also love to educate our clients, because once you know about the toxicity in your environment, and what's used in everyday conventional materials, it's hard to ignore."
Shown here, atop the cork parquet of the Kansas City showroom, are Interface Flor carpet tiles made from a corn-based plastic. The counter in the background is finished in American Clay. The Pulp Stools, made from recycled cardboard, have, unfortunately, been discontinued.