Of equal importance to Maloney is the opportunity the showroom affords her to dispel what she considers a common misconception about the expense of eco-friendly construction. "A challenge of any green building supply showroom is customers' belief that green products cost more than traditional products," she says. "Green products don't cost more; just like any store, we have products in many different price categories. In fact, over the long term, utilizing green building techniques will save money that would ordinarily be spent on energy, water and health care."
The store hosts free classes on topics like carbon-footprint reduction, as well as low-cost seminars in earth-friendly skills like clay plaster application.