To bring the wiring from the breaker box in the house out to the post, you'll need to bury it. The wire we recommend you use is rated for direct burial, but in concrete it needs the protection of PVC conduit. For a double measure of safety, we suggest you protect the wire with conduit for its entire run. That will avoid any nasty surprises should someone dig too close later on. The lamp post is hollow to allow the wires to run without the conduit from the base to the lantern top.
When you run the wire, make sure to leave plenty of extra near the house so there's enough to snake through the wall and reach the circuit-breaker panel inside the house. Then have a licensed electrician check your work, make the connection to the breaker, and install the switch for the light.